Apptrove

  The mobile application market is thriving. App downloads are in the billions, and global spending on apps has exceeded $170 billion. However, with growth comes a headache that costs businesses billions of dollars every year: Mobile Ad Fraud. In order to clarify, Mobile Ad Fraud is simply when fake activity (i.e. bots generating clicks and/or installs) pretends to be valid users. On the surface, your ad campaign looks successful, and in reality, you may have paid for traffic that does not exist. For mobile marketers, it’s like putting money into a leaking bucket. Why Mobile Ad Fraud is Bad for Advertisers? The frightening aspect is how deceptive Mobile Ad Fraud can be. It doesn’t just waste ad budgets; it also alters campaign data. When advertisers review their reports, false installs or false clicks may mislead them into thinking a strategy is generating an honest outcome, when it is not. Which means future decisions could be based on deceit. So if you're wondering how marketers ...

  In the mobile space, success isn't just in the number of people who download your app—it's about how many stay engaged and grow over time. This is why utilizing mobile app analytics metrics is so valuable. They give marketers the metrics and insights they need to see the full picture. Without them, you are effectively running a business blind! When utilized properly, mobile app analytics metrics support brands in making smarter decisions, from launching advertising campaigns to optimizing user experience. The really cool part? Sometimes small tweaks, like changing the colour of the button or decreasing the number of onboarding steps, can lead to huge results. Turning Data Into Action  An enormous benefit of mobile app analytics metrics is that they will turn raw data into actionable steps. If, for example, you see that most users drop off after the third step of sign-up, then you know exactly what needs to be fixed. By utilising metrics to guide decision-making, you can sav...

  In our app-centric universe, the ability to get a user to the right place at the right time has become a critical driver of any brand's success. This is why deep linking is now one of the most effective tools in marketers’ mobile arsenals. A deep link sends users not to the app's homepage, but right to the content they want, whether that’s a product page, a video, or a special offer. It is faster, more frictionless, and much more compelling. How do marketers know if their deep linking strategy is working?  This is where mobile measurement partners come into play. Platforms like Apptrove provide businesses with a full view of their customers’ experience. With a mobile measurement partner like Apptrove, marketers can see which campaigns are responsible for all of the installs, which links have converted, and which strategy needs to be optimized. Without this layer of tracking, implementing deep linking into your marketing strategy is like running a race with a blindfold on. H...

  We live in a mobile-first world. The average person spends over 4 hours a day on their phone, and the majority of that time is spent inside an app. This is an opportunity for brands, but it’s also a challenge. With so many apps in the app stores, how can you get your app discovered? The answer begins with a mobile marketing platform.  A mobile marketing platform serves as a control center for app growth. They help businesses run campaigns, assess success, and improve their overall approach to engaging users. Rather than running a series of ads and hoping they work out, marketers can instead use a mobile marketing platform to base their decisions on data that is actually moving the needle.  Connecting Campaigns to Smarter Tools Once again, the beauty of a mobile marketing platform is that it consolidates everything in one place. From user acquisition to retention, you see what’s working or not working. In fact, companies using these types of tools often experience better...

  In present society, we're constantly on our phones, whether it's ordering food, scrolling, listening to music, or playing games- everything is simply a tap away. The challenge, however, is that users have apps for everything, making it increasingly difficult to capture and maintain their attention within a single app. This is where mobile app deep linking comes in. Think of it like a navigation tool for your app that takes a user where they want to go, instead of just dropping the user off at the front door. In mobile marketing, this small change can make all the difference.  Tracking with a Mobile Measurement Partner So if you're wondering how marketers can measure the influence of mobile app deep linking, let me introduce you to a mobile measurement partner (MMP). There are many different companies and tools available, but Apptrove is key in helping brands track the entire process- from the moment a user clicks a link, to the exact action taken inside the app. Without t...

  If you've ever wondered how mobile apps become hits overnight, the answer is usually less about luck, and more about smart data and strategy. At the center of this strategy is mmp marketing, which allows app companies to track, measure and optimize their advertising, so they can tell which campaigns convert to results. The mobile app ecosystem is valued at more than $200 billion each year, and billions of dollars are spent on advertising each year. Without the right tools, businesses would be throwing darts in the dark - hoping that their ad spend would convert to downloads. This is just part of why mmp marketing is so powerful: It can connect the dots between the advertisement click, the application install and the user's lifetime value. Why MMP Marketing Matters Today Consider mobile advertising as a competition. Multiple applications compete for attention on TikTok, Instagram, and YouTube. When it comes to mobile marketing performance (MMP) marketing, you simply do not k...

  Have you ever created an app, game, or nifty mobile tool and said, “How do I get people to download this?” For many, creating something awesome, with the potential to change the world, represents a major milestone. However, actualising the value for the world is something of a daunting task: getting people to see your creation in the first place. Enter the mobile marketing platform - it’s almost like having a virtual team of smart helpers who know exactly how to put your app in front of potential users at the right time, in the right way.  This article will discuss how an MMP mobile measurement partner works, how it relates to other services such as mobile ad networks and mobile advertising, and ultimately, how to use them to your advantage. The terms and concepts may seem complex when you're just getting started, just try to keep it simple, after all, you may only be 15 years old. What Is a Mobile Marketing Platform? A mobile marketing platform is a digital tool that help...