How a Mobile Marketing Platform Can Help Your App Go Viral

 



Have you ever created an app, game, or nifty mobile tool and said, “How do I get people to download this?” For many, creating something awesome, with the potential to change the world, represents a major milestone. However, actualising the value for the world is something of a daunting task: getting people to see your creation in the first place. Enter the mobile marketing platform - it’s almost like having a virtual team of smart helpers who know exactly how to put your app in front of potential users at the right time, in the right way. 

This article will discuss how an MMP mobile measurement partner works, how it relates to other services such as mobile ad networks and mobile advertising, and ultimately, how to use them to your advantage. The terms and concepts may seem complex when you're just getting started, just try to keep it simple, after all, you may only be 15 years old.

What Is a Mobile Marketing Platform?

A mobile marketing platform is a digital tool that helps you promote your app to mobile users. It is a sort of control centre that lets you send messages, run ads, track results, and understand which messages resonate. 

Whether you’ve developed a game, an educational or informative application or something useful like a budget tracker, a mobile marketing platform can assist you with:

  • Reach larger audiences

  • Understand your users

  • Enhance performance

  • Increase downloads and reviews

Without a mobile marketing platform, your app may simply get lost in the app store and be left untouched.

Why Your App Needs a Mobile Marketing Platform

1. It Knows Your Audience.

A mobile marketing platform leverages the data available to understand the app audience. For instance, it may be obvious whether teens, adults, or gamers appreciate your app more than others. Then, it helps you share your app with more of the same audiences.

2. It Helps You Grow Faster

Do you want to double your downloads in a week? A mobile marketing platform can create optimised campaigns to help you motivate and excite users. It will highlight your app to users who are more likely to download, share, and leave positive reviews.

3. It Saves You Time and Money

You do not have to guess what types of ads or messages are successful. The mobile marketing platform will test different messages on your behalf and then optimize all of the comms that perform best - saving you time, money, and energy.

How Does a Mobile Marketing Platform Work?

Let’s take it one step at a time.

Step 1: Identifying your Users.

A mobile marketing platform connects with tools such as a mobile ad network that will place your app ad in other apps, games, or websites. So, if someone is playing a game and sees an ad for your app and clicks on it, they may download your app if they like the look of it.

Step 2: Tracking Everything.

Then, when someone starts using your app, the mobile marketing platform tracks what they do within your app. Do they open the app daily? Do they play all levels? Will they delete the app after one time? This information helps improve your app and keep your users happy.

Step 3: Messaging Smartly.

You know, when someone downloads your app but stops using it? Messages from the mobile marketing platform can help with that. For example, “Come back and get 100 bonus coins!” is are push notification that can help keep people engaged.

What Is a Mobile Ad Network?

A mobile ad network is a service that allows your mobile app to show ads inside of other mobile apps. You can think of it like renting a space in a shopping mall. 

Your ad will be shown while the user is using another app, and if they are interested, they will click it and check out your app. This is one part of the mobile marketing platform that can be used to promote your product.

What Is an App Marketing Platform?

An app marketing platform provides similar functions as a mobile marketing platform with an increased focus on all aspects of your app's lifecycle—launches, updates, and user ratings. It also aids in tracking the performance of your app and understanding where you can improve.

A good mobile marketing platform includes all of the capabilities of an app marketing platform; in this situation, you receive the best of both.

What is Mobile Advertising?

Mobile advertising is simply advertising shown on mobile devices, such as phones and tablets. Mobile ads can show in mobile apps, games, websites or social media. The mobile marketing platform is using mobile advertising to draw attention to and bring users to your app.

Smart mobile advertising enhances user targeting while allowing you to "fly under the radar" and save money by not advertising to people who do not care. A mobile marketing platform targets the most likely downloaders and lovers of your app!

Final Thoughts: Make Your App Stand Out

There are millions of apps out there, and it can be difficult to stand out in a crowded market. With a mobile marketing platform, you don't have to do this alone. These platforms come with several tools designed to help you reach your users, scale quickly, and build loyalty.

If you are serious about building your app successfully, a mobile marketing platform is worthwhile. You can create better ads, target your audience more effectively, and figure out what's working. Even if you are just starting out, learning how to use a mobile marketing platform can turn your idea of "just another app" into a hit.

So go ahead and build that app, with a mobile marketing platform, the world will discover it.

Comments

Post a Comment

Popular posts from this blog

Essential Guide to In-App Events: What are they, and How to set them?

Image
  People download a wide range of mobile apps to satisfy their needs and wants. The process of downloading has been now reduced to a mundane activity conducted more with muscle memory, than high intent. That’s where in-app events become your means to turn high-end traffic into a loyal base of customers. Strategic placement of in-app events can help you improve the quality of your app - taking it from a passive application to one of pivotal importance in users’ day-to-day lives. Given their hyper-specific nature, in-app events vary according to the category in which your app is competing. Another important aspect to consider is that there should be proper attribution of each in-app event to ease your marketing decisions and ensure measurability to the mix. For this purpose, Apptrove MMP can be the right choice. As your mobile measurement partner, it can help you set up, track, and optimize app campaigns based on your target audience, KPIs, and business goals. Now that we know about...
Read more

Maximize Your Marketing: Perfecting Mobile Display Ads for Today's Devices

Image
  Reaching out to mobile users is effective with mobile display advertising. You can use banners, videos, and other content formats to capture attention. Picking the best format depends on how users behave and what device they use. Coupling your marketing efforts with the robust attribution capabilities of the Apptrove mobile measurement partner can help you measure campaign data, improve ad content, and lead to profitable mobile campaigns. So, in this blog, let’s understand how you can incorporate display advertising into your mobile marketing strategies, and scale the results! What Is Mobile Display Advertising? Mobile display adve­rtising encompasses the place­ment of visual ads on mobile device­s comprising smartphones and tablets. It encompasse­s various ad formats including banner ads interstitial ads videos, native­ ads, and rich media ads. The primary aim of mobile display adve­rtising is to engage users as the­y interact with mobile apps, website­s, or digital content on ...
Read more

Developing a Successful OTT Marketing Strategy for App Success

Image
  In today's digital age, OTT streaming services are now the most popular places to watch content. Through OTT advertising, app owners and marketers may establish direct connections with highly engaged users of streaming services. Businesses may leverage this platform to expand their applications and boost user engagement by developing a clear OTT marketing strategy . Comprehending OTT Advertising OTT advertising displays advertisements over streaming media platforms rather than via cable or satellite television networks. OTT technology allows consumers to interact directly with the commercials, provides advertisers complete control over who sees their ads, and displays quantifiable measurement data. When marketers display tailored information to their target demographic segments, better advertising outcomes occur. Important Elements of an OTT Marketing Strategy Targeting and Segmenting Audiences Understanding who views OTT services is the first step to successful OTT marketing. Se...
Read more