Mobile Marketing Platform: Driving Growth in the App Economy

 



We live in a mobile-first world. The average person spends over 4 hours a day on their phone, and the majority of that time is spent inside an app. This is an opportunity for brands, but it’s also a challenge. With so many apps in the app stores, how can you get your app discovered? The answer begins with a mobile marketing platform. 

A mobile marketing platform serves as a control center for app growth. They help businesses run campaigns, assess success, and improve their overall approach to engaging users. Rather than running a series of ads and hoping they work out, marketers can instead use a mobile marketing platform to base their decisions on data that is actually moving the needle. 

Connecting Campaigns to Smarter Tools

Once again, the beauty of a mobile marketing platform is that it consolidates everything in one place. From user acquisition to retention, you see what’s working or not working. In fact, companies using these types of tools often experience better return on ad spend because they aren’t wasting dollars running blind campaigns. 

This is the best way to think of it: if you were playing a video game, would you wander around without a map? A mobile marketing platform or mobile measurement partner is that map.

The Role of Mobile Ad Networks

Certainly, an important factor is positioning your products to the right audience. This is where a mobile ad network fits in. Mobile ad networks connect advertisers to publishers and is beneficial to brands looking to reach large audiences across apps and websites. 

These ad networks are an even stronger combination with a mobile marketing platform. With a mobile marketing platform, marketers can build and launch campaigns, measure clicks, track installs, and optimise their campaigns all from the same dashboard.

Why App Marketing Platforms Matter

Another term you would encounter is app marketing platform. It sounds similar to mobile marketing platform, but an app marketing platform is more concerned with app growth through user acquisition and engagement strategies in particular. There is a thin line between app marketing platform and mobile marketing platform, but day to day, most brands use these platforms together. 

For example, an e-commerce brand might be using a mobile marketing platform to manage their overall strategy while at the same time using an app marketing platform to drive installs and in-app purchases. Together, they serve as a growth machine to draw users back into the app.

What Makes Mobile Advertising Different

Let’s look at mobile advertising. When compared to other channels like television and print, mobile advertising is incredibly targeted. Marketers can reach users based on their location, interests, or even previous behaviors in applications. Because of this, advertisements are typically more relevant to people.

For example, if you’ve been searching for running shoes recently, you may now see advertisements for fitness-based applications and apparel. This is a heuristic—mobile advertising and insights from a mobile marketing platform are at work here.

The Real Power of Mobile Marketing Platforms

The mobile marketing platform's impact is not solely theoretical; there is evidence to back it up. Below are a few stats from the real world that explain why marketers use mobile marketing platforms:

Approximately 70 per cent of app users drop off within the first week of installation. Mobile marketing platforms allow brands to architect campaigns that will entice users to return.

Personalized push notifications, which are very simple to create in these platforms, can increase retention rates by three times on average.

When companies use a mobile marketing platform to optimize campaigns, they see an increase in ad spend effectiveness by up to 30 per cent.

Looking Ahead at the Future of Mobile Advertising

The future of mobile apps and ads is only going to get brighter. Global app spend has already eclipsed $170 billion in 2024, and the competition will only continue to increase. Brands that invest in a mobile marketing platform today will be better positioned to stand out tomorrow.

And as mobile advertising continues to become even more personalized with the influence of AI and machine learning, marketers will create experiences that feel less like advertising and more like helpful recommendations.

Final thoughts 

For any organization in the app economy, the use of a mobile marketing platform is no longer optional and is now a requirement for success. It is the backbone of smart campaigns, increasing engagement and retention. And, when combined with the flagship reach of a mobile ad network, the focus of an app marketing platform, or the power of targeting of mobile advertising, it gives marketers the tools they need to be successful. 

The message is simple: if you want your app to grow in the mobile-first world, act with a mobile marketing platform. And it is the smartest thing to do.

Comments

Post a Comment

Popular posts from this blog

Essential Guide to In-App Events: What are they, and How to set them?

Image
  People download a wide range of mobile apps to satisfy their needs and wants. The process of downloading has been now reduced to a mundane activity conducted more with muscle memory, than high intent. That’s where in-app events become your means to turn high-end traffic into a loyal base of customers. Strategic placement of in-app events can help you improve the quality of your app - taking it from a passive application to one of pivotal importance in users’ day-to-day lives. Given their hyper-specific nature, in-app events vary according to the category in which your app is competing. Another important aspect to consider is that there should be proper attribution of each in-app event to ease your marketing decisions and ensure measurability to the mix. For this purpose, Apptrove MMP can be the right choice. As your mobile measurement partner, it can help you set up, track, and optimize app campaigns based on your target audience, KPIs, and business goals. Now that we know about...
Read more

Maximize Your Marketing: Perfecting Mobile Display Ads for Today's Devices

Image
  Reaching out to mobile users is effective with mobile display advertising. You can use banners, videos, and other content formats to capture attention. Picking the best format depends on how users behave and what device they use. Coupling your marketing efforts with the robust attribution capabilities of the Apptrove mobile measurement partner can help you measure campaign data, improve ad content, and lead to profitable mobile campaigns. So, in this blog, let’s understand how you can incorporate display advertising into your mobile marketing strategies, and scale the results! What Is Mobile Display Advertising? Mobile display adve­rtising encompasses the place­ment of visual ads on mobile device­s comprising smartphones and tablets. It encompasse­s various ad formats including banner ads interstitial ads videos, native­ ads, and rich media ads. The primary aim of mobile display adve­rtising is to engage users as the­y interact with mobile apps, website­s, or digital content on ...
Read more

Developing a Successful OTT Marketing Strategy for App Success

Image
  In today's digital age, OTT streaming services are now the most popular places to watch content. Through OTT advertising, app owners and marketers may establish direct connections with highly engaged users of streaming services. Businesses may leverage this platform to expand their applications and boost user engagement by developing a clear OTT marketing strategy . Comprehending OTT Advertising OTT advertising displays advertisements over streaming media platforms rather than via cable or satellite television networks. OTT technology allows consumers to interact directly with the commercials, provides advertisers complete control over who sees their ads, and displays quantifiable measurement data. When marketers display tailored information to their target demographic segments, better advertising outcomes occur. Important Elements of an OTT Marketing Strategy Targeting and Segmenting Audiences Understanding who views OTT services is the first step to successful OTT marketing. Se...
Read more