Mobile App Deep Linking: The Secret Sauce of Smarter Mobile Marketing

 


In present society, we're constantly on our phones, whether it's ordering food, scrolling, listening to music, or playing games- everything is simply a tap away. The challenge, however, is that users have apps for everything, making it increasingly difficult to capture and maintain their attention within a single app. This is where mobile app deep linking comes in. Think of it like a navigation tool for your app that takes a user where they want to go, instead of just dropping the user off at the front door. In mobile marketing, this small change can make all the difference. 

Tracking with a Mobile Measurement Partner

So if you're wondering how marketers can measure the influence of mobile app deep linking, let me introduce you to a mobile measurement partner (MMP). There are many different companies and tools available, but Apptrove is key in helping brands track the entire process- from the moment a user clicks a link, to the exact action taken inside the app. Without tools like this to analyze, tracking would be like shooting in the dark. Apptrove provides marketers with concrete answers on what works, what doesn't, and how they should invest going forward, leading more app marketers to utilize this every day.

How Mobile App Deep Linking Works

A Basic Illustration

Think about when your friend sends you a message about their new sneakers. You click the link and see that instead of taking you to the app's homepage, you're taken directly to the sneaker's page in the app. That's mobile app deep linking in action. It eliminates extra steps, saves time, and makes it more likely that someone will click "buy."

Actual Results

Even research indicates that if purchasing something reduces just one click from the purchase journey, it adds over 15 per cent to conversion. That number is important when you’re competing with thousands of other apps to get users' eyes. 

Benefits Across Different Apps

Furthermore, mobile app deep linking doesn't only relate to shopping. It's advantageous in gaming apps, streaming applications, learning apps, and many more. For example, if you're sent a link to a video and you click on it, you want to be taken directly to the video rather than having to search for it. This is the type of experience mobile app deep linking actually provides. 

From a marketer’s perspective, this benefit is even deeper; did you know that nearly 25 percent of all users abandon an app after using it once? That's a frightening statistic.

The Role of Deep Linking Analytics

Certainly, linking apps is one thing, but understanding how those apps are performing is another. Deep linking analytics allows marketers to review questions like:

  • Which links drive the most installs?  

  • Which campaigns have the most engaged users? 

  • How many clicks to actual purchases?

With that data in place, brands can optimize their budget rather than waste it on links that do not provide value.    

Why the Industry is Leveraging Mobile App Deep Linking?    

 The mobile marketing industry is booming. In 2024, global app spending reached over $170 billion, and competition has never been greater. With all the options users have to consider, small optimization like speed of onboarding time, or reducing clicks can make all the impact. This is why mobile app deep linking is no longer a "nice to have", but a must-have.  

Real Life Outcomes

E-commerce: E- commerce brands say mobile app deep linking has realized double-digit repeat purchases.  

Entertainment: Entertainment apps generated more session time when the user clicked directly into the right content.  

Gaming:: gaming companies found deep links generated more in-app events and ad spend, and purchases followed.

Final Thoughts

Ultimately, it is a simple formula: better links lead to better experiences, and better experiences lead to better results. For mobile marketers, mobile app deep linking is like finding out there is a secret level of a video game; it gives you an advantage and helps you deliver better engagement to the user, and ultimately causes real growth. When combined with features like Apptrove, mobile app deep linking is not just a tactic, it is the future of mobile marketing.

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