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How MMP Platforms Help Marketers Make Smarter Ad Decisions

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  Data-driven advertising is the most optimized way of spending your marketing budget. An ad dollar spent without knowing where it is spent brings the organisation at risk. The biggest benefit of mobile advertising these days is accuracy. In order to remain relevant in this ever-changing world, marketers have to make quick decisions and act accordingly. MMP platforms have become essential tools for achieving consistent measurement and clarity across every campaign. They convert raw data from campaigns into insights that are easy to understand and actionable, to improve a team’s performance. Even the best ad spend won’t make up for a lack of an attribution framework. The perfect MMP tool provides every marketing team with the structure they need to make smarter, more impactful decisions. What Is an MMP and Why Does It Matter? The first step in any mobile marketer’s journey is to know what is MMP. Mobile Measurement Partner is a short name for MMP. It is an independent, third party ...
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How a Mobile Measurement Partner Eliminates Wasted Ad Spend

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  There is a hidden issue in most mobile marketing budgets. Some ad spend is lost every day without ever hitting a real user. Profits continue to be made, but without team members being aware of what’s making them profitable. This is where a mobile measurement partner is invaluable. It connects all campaigns with tangible user activities. Marketers now have the insights to see which channels are providing value and which are footing the bill. What a Mobile Measurement Partner Does A mobile measurement partner is an independent tracking system. MMP marketing tools are able to track installs, in app events, and revenues per ad network. This provides marketers with one, neutral and accurate depth of campaign performance. Data is collected from a separate source, and therefore cannot be edited or manipulated. The same verified numbers are provided to both advertiser(s) and ad network(s). This neutrality is the basis for accurate and dependable campaign measurement. Mobile app analyti...
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Why Deep Linking Is Essential for Mobile App Engagement

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  Consider having to pay money on a campaign that generates thousands of clicks, and redirects users to a default home screen. This is the case with most apps that do not have a proper strategy in place. It is precisely here that deep linking leaves a lasting impact. It immediately takes the user to a certain content within an app. The users lose interest in no time unless they navigate properly with the initial tap. They have to go out searching by hand what they were promised. Such friction contributes to a reduced level of engagement and a high level of dropout. Deep linking does away with such friction completely. What Makes Deep Linking Essential Deep linking refers to the process of directing the user to a particular page within a mobile app. The link is used instead of the home screen, opening the very content that was intended. This minimizes the work and enhances general user experience. Imagine that it is a first-degree short cut to the correct destination. No extra step...
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Why Apptrove Stands Out as the Best Kochava Alternative

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  Kochava is a well-established mobile measurement partner. But performance teams are starting to realise its limitations. The inflexible pricing, cumbersome reporting, and integration drag are making many seek a more robust Kochava alternative . The change is not only possible. Teams that need to develop with assurance require it. Apptrove is a reliable MMP tool built for modern app marketers. It provides attribution accuracy, real time insights and fraud prevention in a single platform. Those teams who have switched over are finding clear data and clean reporting to be changing everything. What Makes Kochava Fall Short Kochava has always positioned itself as a preferred enterprise mobile measurement partner to enterprise teams. However, it is not always effective with agile, data driven app teams. The Pricing Problem It can be expensive to select an MMP tool simply on brand recognition. The pricing model used by Kochava is complicated with increasing campaigns. The costs experie...
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Why Mobile Attribution Platforms Are Essential for Marketers

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  The majority of marketers are able to monitor clicks. Few are able to follow through on what really matters following the click. Budgets are allocated based on assumption and not evidence without any knowledge of which ad actually resulted in a conversion. That is the gap that was bridged by mobile attribution platforms. The consumer journey of today involves several apps, devices, and types of ads before taking any action. A user can view an advertisement on a social network, and install it via another source altogether. This is precisely what mobile attribution platforms are good at, by tracing this path with precision. Understanding What Is Mobile Attribution The first question to understand what is mobile attribution is the question of credit. When a user installs an application or makes a purchase, which particular advertisement is to be credited with that result? Attribution provides answers to this question based on facts, rather than suppositions. Mapping the Path From A...
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How Mobile Advertising Has Transformed Digital Marketing

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  Earlier, the only options available when placing an ad was to use print, television or a banner on a web page. The rules of engagement have been altered today. Mobile advertisement forms the most direct channel of reaching the contemporary consumers. It links users and brands wherever they are in real time. The worldwide trend towards smartphones has rendered mobile phone advertising an inevitable component of any serious marketing strategy. Brands, which used to use desktop campaigns, now spend extensive funds on mobile. The findings are eloquent: they are more engaged, convert more, and have a better payback. How the Mobile Advertising Market Has Grown The mobile advertising industry has been on steady growth in the last few years. The number of hours that users spend on their phones is increasing by the day. This behavioral change has caused advertisers to be guided by attention, not channel. Ad Spend Is Moving to Mobile The amount spent through mobile advertisements in the w...
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