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What a Mobile App Measurement Partner Actually Measures

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  Numbers don’t lie but don’t really tell the entire story every time. Each install, click and app action has a secret behind your marketing investment. That’s what a mobile app measurement partner does. It converts random data dots into one trusted, accurate performance story. Marketing teams tend to gather information from several sources simultaneously. That data remains isolated and untrustworthy, unless there’s one trusted layer in place. The Core Job of a Mobile App Measurement Partner The essence of a mobile app measurement partner is to link marketing activity to results. It matches ad impressions with app downloads, and then app post-engagement. Companies such as Apptrove have developed their business around this relationship. They don’t discriminate against any ad network, but rather gather data as it comes. This neutrality is important. Marketers require one true data source, not data sources from each ad platform. This data is collected in one place by a trusted mobile...
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The Mobile Measurement Partner Checklist for App Marketers

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  The numbers don’t lie, but the wrong tracking tool can warp the numbers. This is a lesson every app marketer will find out the hard way. One of the crucial decisions a growth team has to make is the choice of the mobile measurement partner. It influences your interpretation of data, budget usage, and success. The following checklist outlines very simple and practical steps. What Is a Mobile Measurement Partner A mobile measurement partner records installs, clicks and In App events. It links this data with the appropriate marketing channel. Without one, marketers have to wonder which campaigns are successful. All platforms, including Apptrove, have been created to get rid of that uncertainty with structured attribution. This layer is used by most teams on a daily basis. A dependable mobile measurement partner discreetly drives the budgeting process at each ad network. Why an MMP for Mobile Apps Matters MMP for mobile apps is not merely a tracking tool. It is the foundation of eac...
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How a Mobile Attribution Platform Closes the Data Loop

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  Information that is not related is noise. There are an infinite amount of numbers that marketers gather, but few systems ever become a story. This is the divide a mobile attribution platform is there to fill. It connects all touchpoints, starting from the first ad click until the last in-app action, into a single picture. Marketing teams aren’t taking chances anymore. They are looking for evidence for every rupee spent has a measurable impact. What a Mobile Attribution Platform Really Does A mobile attribution platform is a tool that monitors user activity and their origin after they install an app. It brings together campaigns, clicks and conversions under one roof. This is missing the connection between marketers and the journey. There are platforms such as Apptrove to put those pieces together. A trustworthy mobile attribution solution doesn’t simply collect data. It describes the channels that really create value. This transparency enables marketers to make budget decisions ...
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How an MMP Platform Shapes Every App Marketing Decision

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  All great app decisions begin with proof and not a guess. Marketers who believe in numbers, not just their gut can be more successful. It is this basic fact that influences contemporary teams. That’s why the MMP platform has become a major part in the growth of modern apps. With the help of Apptrove and other tools, teams can get a bird’s-eye view of all the aspects of a campaign. That means visibility helps to change how budgets get planned. Every click or purchase makes its mark, from the first click until the last purchase. This is where the know-how of reading the trail comes in, and differs from a guess and a strategy. What Is an MMP Platform Despite the many advantages that MMP has to offer, many marketers still ask, “What is MMP?” before diving into all the benefits it could provide. In a nutshell, it is a solution that monitors and validates user activity in channels. It eliminates the need for confusion when reporting. The system of this type is the integration of click...
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Is Your MMP Tool Actually Doing Enough? Here's the Test

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  A number is more trusted than a feeling in every sense of the word before it’s used by every marketing team. This trust can only be achieved when the number’s system is honest. Many teams assume that their measurement setup is working when they report it is, but it is not. A real MMP tool will display data but more. It demonstrates clarity and consistency of data. A common challenge faced by marketers is finding gaps after the money has been spent. At this point, the damage has been done for campaign performance. An early short and simple check can avoid this result. What an MMP Tool Should Really Deliver There is a tool to link actions with outcomes, called an MMP tool. It logs installs, clicks and in app events for all channels. Quality measurement software connects spend with results – and without a lot of guesswork. If your platform doesn’t indicate the origin of any users, then it’s not doing its duty. This will be the first fair test. If you’re using the setup and getting ...
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