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Deferred Deep Link vs Deep Link: Choosing the Right Path

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  With a single click, users can make or break. This is what the mobile app deep linking debate is all about. It’s not uncommon for marketers to mix them up. But there are some differences that affect user experience, retention and even revenue. Marketing budgets can get gradually depleted without being noticed if they are small enough. Proper understanding is the first step to superior app growth. This guide will explain both concepts in easy to understand and usable terms. What Is a Deep Link A deep link is a link that directs to a particular page within an app. This will only do the trick if the app has already been installed on the device. Imagine that it’s a shortcut. Users are not directed to the home screen, but rather directly to the product/service they clicked on. This saves time and eliminates any conflicts arising. Deep links are employed in emails, social posts and even push notifications by brands. Every click is more relevant and personal to the users. What is a Defe...
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How MMP Marketing Keeps Your Ad Spend Accountable

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  Every rupee spent on advertising deserves proof of its worth. It’s a simple fact that makes accountable marketing more important than ever these days. Marketers are not about to tolerate; no more guesswork. They ask for transparency with every campaign action. This is where MMP marketing comes into play. There is less budget than usual and each channel needs to convince the budget committee that it is essential. If your team doesn’t show results, they will lose a portion of spending. All serious marketing teams have a fresh standard for accountability. What is MMP Marketing? A mobile measurement partner is used to monitor advertising performance through MMP marketing. Seamlessly links clicks, installs, app actions in one single view. MMP platforms like Apptrove are here to help eliminate the confusion from this process. They assist in tracking marketers’ spending to find out where it goes. This is a method of converting activity into valuable information. Marketers achieve a co...
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How a Mobile Attribution Company Impacts Your Ad Budget

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  If you aren’t using attribution to track your mobile ad spend, you’re in effect pouring money down a drain. You continue to add money to the budget, but never know where it will go. This is a common issue that marketers encounter each day with their multi-channel marketing efforts. There are several different Ad Networks that can report on conversions. Everyone claims credit. None comes out with the full truth. That’s where a mobile attribution company comes into the picture as the most crucial component of your growth stack. Attribution is more than just a tracking technology. It is the money-saving tool which lets you know just which campaigns are worth your while and which ones are simply wasting your finances. The Real Cost of Running Campaigns Without Attribution Most mobile marketers believe they have the information on where installs are coming from. But, in fact, they are dealing with the reported data from networks with all possible incentives to boost their results. Th...
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How to Pick a Mobile Marketing Platform That Delivers

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  Running campaigns isn’t the only thing the right platform does. It is the key to the success or failure of your ad budget. One of the most crucial decisions for an app marketer is selecting the mobile marketing platform . The misselection becomes a cost of time, money and actual growth opportunities. This is an important step to the right one that will set the tone for all future campaigns. Why Platform Selection Matters More Than Ever Mobile advertising has become a far more competitive arena in the past few years. Managers of today must deal with several channels, partners and audience segments all simultaneously. This without the appropriate tools can lead to confusion and lost revenue. Without a solid platform, you can’t keep track of what is working and what isn’t. A good platform provides order, clarity and actionable data to each and every mobile advertising decision your team takes. With a good mobile attribution platform , you can make confident marketing decisions. They...
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Mastering Firebase Dynamic Links for Mobile App Success

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  Each click a user makes is a chance to either gain his or her trust or lose it. The user experience from the start depends on how the app deals with those clicks. Making sense of the linking strategy is a sure advantage for mobile marketers. Firebase Dynamic Links are a great option for seamlessly directing your users across platforms, campaigns, and devices. What Are Firebase Dynamic Links? Smart URLs developed by Google called Firebase Dynamic Links. They act differently when it comes to the platform and its user’s state, for example if the app is installed or not. When a user clicks on the link and the app is installed, they are directed to the appropriate in-app screen. If they don’t have the app, then they’re directed to the app store, and upon installation they are directed to the correct content. This makes them a flexible tool for new user acquisition, as well as re-engagement campaigns. Why Firebase Dynamic Links Matter for Marketers Consistent Experience Across Platfor...
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