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Is Your MMP Tool Actually Doing Enough? Here's the Test

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  A number is more trusted than a feeling in every sense of the word before it’s used by every marketing team. This trust can only be achieved when the number’s system is honest. Many teams assume that their measurement setup is working when they report it is, but it is not. A real MMP tool will display data but more. It demonstrates clarity and consistency of data. A common challenge faced by marketers is finding gaps after the money has been spent. At this point, the damage has been done for campaign performance. An early short and simple check can avoid this result. What an MMP Tool Should Really Deliver There is a tool to link actions with outcomes, called an MMP tool. It logs installs, clicks and in app events for all channels. Quality measurement software connects spend with results – and without a lot of guesswork. If your platform doesn’t indicate the origin of any users, then it’s not doing its duty. This will be the first fair test. If you’re using the setup and getting ...
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Beyond AppsFlyer: The Alternative App Marketers Are Choosing

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  It’s a tough question for every marketer to ask, but one that must be asked. Is the current tool really a growth tool? For years, AppsFlyer was the number one attribution solution. But nowadays there are numerous teams looking for a good Appsflyer alternative . With the high costs and inflexible solutions of dashboards, marketers are looking elsewhere. In this article, we’ll examine the reasons behind the change. It also outlines what marketers can expect from a modern mobile measurement partner. Why Marketers Are Rethinking Their MMP Tools Attribution has rapidly evolved. Install tracking isn’t enough. They seek clarity on spend and fraud, and on what value they are getting from their users. There are many old MMP tools that seem like they’re not relevant to the modern app development process. Frequently there are pricing policies in place that charge more for scaling up than scaling down. Global campaigns require quicker responses and easier set-up. Setups are complex, slowing...
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Why Your Mobile Measurement Partner Defines Campaign ROI

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  Numbers don’t lie but can be deceiving at times. You can get a campaign to appear successful without actually getting a lot of money. The secret to performance is lying in your data pipeline. That truth is either revealed in a clear light or not, depending on the choice of mobile measurement partner . Marketers tend to follow their instincts for creative thinking while neglecting the processes behind it. But if the measurement isn’t reliable, even great campaigns don’t succeed. This article clarifies the impact of the quality of measurement on actual outcomes in the real world. In addition, it will help you determine your expectations when choosing a partner. What a Mobile Measurement Partner Really Does A mobile measurement partner is someone who monitors the location of your app installs. It links users to actual users in your app through ads. The reason this is important is that budgets will only be of benefit when they are linked with results. Platforms such as Apptrove assi...
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How Mobile App Deep Linking Improves Your User Experience

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  Trust can be created or destroyed in seconds with a single tap. The essence of a good mobile design is this quiet truth. Today’s users want apps to know what they’re looking for, right off the bat. If a link takes you to the wrong screen, you’ll be frustrated in no time. This problem is no longer being ignored by growth teams; it’s being handled as a priority. What Is Mobile App Deep Linking Mobile app deep linking directs users to a particular screen within a mobile application. It avoids the use of the generic home screens altogether. This minor change has a significant impact on people’s perception of an application in mere seconds. Users do not search, but are dropped straight where they want to go. The concept is simple and the problem is real and common. There are still many apps that direct their users to a random landing page after each click. Brands can handle this journey carefully using platforms like Apptrove. They are always about tying marketing to action in-app. T...
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