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Why Your Mobile Measurement Partner Defines Campaign ROI

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  Numbers don’t lie but can be deceiving at times. You can get a campaign to appear successful without actually getting a lot of money. The secret to performance is lying in your data pipeline. That truth is either revealed in a clear light or not, depending on the choice of mobile measurement partner . Marketers tend to follow their instincts for creative thinking while neglecting the processes behind it. But if the measurement isn’t reliable, even great campaigns don’t succeed. This article clarifies the impact of the quality of measurement on actual outcomes in the real world. In addition, it will help you determine your expectations when choosing a partner. What a Mobile Measurement Partner Really Does A mobile measurement partner is someone who monitors the location of your app installs. It links users to actual users in your app through ads. The reason this is important is that budgets will only be of benefit when they are linked with results. Platforms such as Apptrove assi...
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How Mobile App Deep Linking Improves Your User Experience

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  Trust can be created or destroyed in seconds with a single tap. The essence of a good mobile design is this quiet truth. Today’s users want apps to know what they’re looking for, right off the bat. If a link takes you to the wrong screen, you’ll be frustrated in no time. This problem is no longer being ignored by growth teams; it’s being handled as a priority. What Is Mobile App Deep Linking Mobile app deep linking directs users to a particular screen within a mobile application. It avoids the use of the generic home screens altogether. This minor change has a significant impact on people’s perception of an application in mere seconds. Users do not search, but are dropped straight where they want to go. The concept is simple and the problem is real and common. There are still many apps that direct their users to a random landing page after each click. Brands can handle this journey carefully using platforms like Apptrove. They are always about tying marketing to action in-app. T...
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Deferred Deep Link vs Deep Link: Choosing the Right Path

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  With a single click, users can make or break. This is what the mobile app deep linking debate is all about. It’s not uncommon for marketers to mix them up. But there are some differences that affect user experience, retention and even revenue. Marketing budgets can get gradually depleted without being noticed if they are small enough. Proper understanding is the first step to superior app growth. This guide will explain both concepts in easy to understand and usable terms. What Is a Deep Link A deep link is a link that directs to a particular page within an app. This will only do the trick if the app has already been installed on the device. Imagine that it’s a shortcut. Users are not directed to the home screen, but rather directly to the product/service they clicked on. This saves time and eliminates any conflicts arising. Deep links are employed in emails, social posts and even push notifications by brands. Every click is more relevant and personal to the users. What is a Defe...
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How MMP Marketing Keeps Your Ad Spend Accountable

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  Every rupee spent on advertising deserves proof of its worth. It’s a simple fact that makes accountable marketing more important than ever these days. Marketers are not about to tolerate; no more guesswork. They ask for transparency with every campaign action. This is where MMP marketing comes into play. There is less budget than usual and each channel needs to convince the budget committee that it is essential. If your team doesn’t show results, they will lose a portion of spending. All serious marketing teams have a fresh standard for accountability. What is MMP Marketing? A mobile measurement partner is used to monitor advertising performance through MMP marketing. Seamlessly links clicks, installs, app actions in one single view. MMP platforms like Apptrove are here to help eliminate the confusion from this process. They assist in tracking marketers’ spending to find out where it goes. This is a method of converting activity into valuable information. Marketers achieve a co...
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How a Mobile Attribution Company Impacts Your Ad Budget

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  If you aren’t using attribution to track your mobile ad spend, you’re in effect pouring money down a drain. You continue to add money to the budget, but never know where it will go. This is a common issue that marketers encounter each day with their multi-channel marketing efforts. There are several different Ad Networks that can report on conversions. Everyone claims credit. None comes out with the full truth. That’s where a mobile attribution company comes into the picture as the most crucial component of your growth stack. Attribution is more than just a tracking technology. It is the money-saving tool which lets you know just which campaigns are worth your while and which ones are simply wasting your finances. The Real Cost of Running Campaigns Without Attribution Most mobile marketers believe they have the information on where installs are coming from. But, in fact, they are dealing with the reported data from networks with all possible incentives to boost their results. Th...
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