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Selecting a Mobile Measurement Partner: What to Look For

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  To make a successful mobile application, an efficient user data attribution and app measurement is crucial. Businesses do not have the ability to attribute user behavior and optimize marketing spending without appropriate attribution tools. This poses a major problem to growth teams that want good insights. A mobile measurement partner offers the framework required to have in-depth app analytics. These platforms monitor the user acquisition, quantify campaign performance and provide actionable information. The choice of the appropriate MMP to use with your mobile app directly influences the ability to scale your business and maximize investment returns. Understanding Core MMP Capabilities Modern mobile attribution platforms are based on proper attribution. The platform you have adopted should be able to monitor the user experiences through various channels and touchpoints. For you should have knowledge of what marketing activities are making real conversions. Another important ...
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Top Mobile Analytics Software Features for Scalable Growth

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  The mobile application market has crossed a valuation of over five trillion dollars; however, the majority of businesses do not succeed in identifying the factors that drive their growth. Every swipe, scroll and tap creates precious data, but it is bound to the ground without the necessary analytics infrastructure. Those companies who have mastered mobile analytics software acquire competitive advantages which are directly translated into revenue growth and market dominance. The ability to know user behaviour by having elaborate analytics will make the difference between an application that prospers and that which will become but a mere shadow. The current mobile app analytics metrics have transcended the mere download counts to advanced intelligence systems. The platforms shed light on the whole user experience, starting with discovery, to conversion, and retention. The accurately attributed analytics capabilities of these software enable the marketers to make data-driven choi...
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K-Factor Marketing Strategies for Viral User Growth

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  In a world where increasing user acquisition expenses are the order of the day, organisations are faced with a key question, how can growth be achieved without draining the marketing budgets? The answer lies in the understanding and use of k-factor marketing , which is a powerful measure that transforms content users into active product promoters. Those firms that achieve this viral coefficient thus unlock self-sustaining growth which accumulates over time making every new user a potential gateway to dozens more. In its simplest definition, what is the k-factor? It refers to the number of new users that the current users invite or refer to a platform through invitation or organic sharing. This viral marketing measure has taken a critical role in mobile apps, SaaS solutions and online products with the aim of growing exponentially. Focusing on the k-factor in the marketing process, the enterprises are enabled to evaluate and optimise their potential to be viral, thus creating grow...
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How an MMP Tool Improves Campaign Performance

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  The process of marketing a mobile application has become more complex, and marketers have to deal with multiple advertising platforms, attribution models, and privacy policies at the same time. Mobile app marketers who need to find an effective way of increasing their users, choosing the right mobile measurement platform (MMP) is not just a technical decision, but a strategic requirement that can directly determine the ROI and improvement opportunities. With the plenty of MMP solutions on the market, it will take a careful evaluation of features, integrations and scalability in the long-term to identify which solution will best fit the particular business needs of an organisation. There are particularly high stakes because MMP software is the central nervous system of the whole app marketing process. A poor decision may lead to the loss of information, attribution errors and eventually making incorrect marketing decisions that may end up losing precious budget and time. What is ...
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Choosing the Right MMP Software for App Growth

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  The process of marketing a mobile application has become more complex, and marketers have to deal with multiple advertising platforms, attribution models, and privacy policies at the same time. Mobile app marketers who need to find an effective way of increasing their users, choosing the right mobile measurement platform (MMP) is not just a technical decision, but a strategic requirement that can directly determine the ROI and improvement opportunities. With the plenty of MMP solutions on the market, it will take a careful evaluation of features, integrations and scalability in the long-term to identify which solution will best fit the particular business needs of an organisation. There are particularly high stakes because MMP software is the central nervous system of the whole app marketing process. A poor decision may lead to the loss of information, attribution errors and eventually making incorrect marketing decisions that may end up losing precious budget and time. What is ...
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Deep Link vs Deferred Deep Link: Key Differences Explained

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  When a customer clicks on a link and expects to arrive on a particular product page in a shopping application, but is redirected to the generic home page, the resultant frustration reveals an opportunity lost when it comes to moving around mobile apps. Deep linking and deferred deep linking differ and dictate whether users would be able to navigate without challenges or experience unnecessary pitfalls. The understanding of these two technologies has proven critical to mobile-app creators and marketers that aim at developing seamless user experiences and optimise the engagement rates. Deep link vs deferred deep link are similar functions that work under different circumstances. Although the two technologies are designed to guide the users to a particular content in the mobile applications, the manner in which they work and the timing of operations by the two technologies gives different user experiences. These connecting technologies have altered the process of tracking user beha...
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iOS Install Attribution Challenges and Future Solutions

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  Apple’s mobile app tracking transparency system has completely redefined the way of how mobile marketers use iOS install attribution . When Apple launched ATT with iOS 14.5, it required users to actively opt in to cross-app tracking, most of them started declining tracking requests and this essentially disrupted the traditional attribution strategies. This radical change led to previous IDFA-based attribution being ineffective almost overnight forcing marketers to re-examine their whole system of measurement.​   It is not just permission denials. In the absence of deterministic device-level attribution using IDFA, marketers find it difficult to provide accurate attribution of advertising spend to individual app installs and post-install user behaviours. This transparency puts considerable barriers to optimisation of campaigns, allocation of budget and calculation of returns-on-investment that was previously easy with the capability of tracking apps on iOS.​   ...
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