Apptrove

  Whether you like apps, games, or online shopping, you have likely found cool functionality and design that keeps you coming back. Did you know that these businesses are tracking the value of these experiences? That’s exactly what the Rox definition is meant to measure.  If you’re using something like Apptrove (a brilliantly clever Mobile Measurement Partner or MMP), then you will be able to actually measure this value too! Let’s unpack this all together to make sure it's clear. What is Rox? Understanding Rox Definition So, what does Rox mean? The Rox definition means Return on Experience. That is just a high-minded way of asking: “Are the customer’s experiences helping us to grow or make money?” Rox focuses less on counting sales or clicks and more on the quality of the experience for the user. Did they enjoy the app? Did the design feel slick? Did the rewards feel worth it? If the answer to these questions is yes and the experience adds value, that’s what Rox is all about...

  As more and more Indian businesses move towards mobile-first design, apps are becoming the go-to way for businesses to reach users and grow faster and better. But building an app is only half of the work. In order to make smart decisions, you need to understand where users are coming from, how they behave, and what drives your app's growth.  This is where Mobile Measurement Partners, or MMP s, come in. A popular MMP that a lot of businesses are using is Singular. But now lots of businesses are also considering Singular alternatives with similar tools but easier dashboards, local support, or flexible pricing. If you are searching for a powerful but easy-to-use alternative to Singular, Apptrove MMP is a leading choice for Indian businesses now.  What Is a Singular Alternative? A Singular alternative is another board that captures how users discover, install, and engage with your mobile app. These tools provide useful metrics that can help you know what's working with you...

  Knowing how users use your app and how they will interact with your app is just as important as building your app. Use Mobile App Analytics to find out what users liked, where the users got stuck, and how you can make improvements. If you want to grow your app and monetise your app, there are best practices to follow.  In this blog, we are going to discuss the 7 best practices that you should know for Mobile App Analytics. You will have clearer ideas on how to use the Mobile App Analytics to improve the user experience and performance of your app. What is Mobile App Analytics? Mobile App Analytics is a method for gathering and analysing usage data from your mobile app. It helps you learn about user behaviours with your app—what features they used, how long they stayed on the app when they left, and so on. By collecting data on your app's usage, you can make more informed decisions about the rest of your app.  Why Mobile App Analytics Important? Over 90% of apps downloa...

  When a product or app spreads quickly, it usually spreads through user referrals, users tell their friends, who then tell more friends. This is called viral growth, and there’s a straightforward number that helps to scale how fast it’s happening. This number is called the K-Factor . In this blog, we’re going to explain what K-Factor is, the K-factor calculation, the K-factor formula, and how you can utilize it in your marketing strategy. Don’t worry—it’s all explained in a way that won’t make your head spin. What Is the K-Factor? Let's get down to basics first. The K-Factor is a number that tells you how fast something spreads; it's used in marketing to measure the number of new users that are brought in by existing users. So, if one person has your app and invites two others to try your app, and those two also sign up; that's a K-Factor of 2. This means that each user brings in 2 more. If those 2 each get 2 more users themselves, that is serious growth. This is how you a...