7 Best Practices You Must Know for Mobile App Analytics

 



Knowing how users use your app and how they will interact with your app is just as important as building your app. Use Mobile App Analytics to find out what users liked, where the users got stuck, and how you can make improvements. If you want to grow your app and monetise your app, there are best practices to follow. 

In this blog, we are going to discuss the 7 best practices that you should know for Mobile App Analytics. You will have clearer ideas on how to use the Mobile App Analytics to improve the user experience and performance of your app.

What is Mobile App Analytics?

Mobile App Analytics is a method for gathering and analysing usage data from your mobile app. It helps you learn about user behaviours with your app—what features they used, how long they stayed on the app when they left, and so on. By collecting data on your app's usage, you can make more informed decisions about the rest of your app. 

Why Mobile App Analytics Important?

Over 90% of apps downloaded are only used once before being deleted.

The Mobile App Analytics feature by some of the popular MMPs, like Apptrove, is essential for helping avoid this.

There are important mobile app analytics metrics available, like daily active users, session time, and conversion rates that you can track and use to optimize the app.

So, let’s get started with the 7 best practices.

1. Start Tracking From Day One

Don't wait for thousands of downloads for you to start measurement. Start your Mobile App Analytics data collection the minute your app launches. This way, you have a starting point and you will always know what is working and what isn’t working from the very beginning.

What to Measure Early:

  • The number of downloads

  • First-time user actions

  • App crashes and bugs

The sooner you start measuring with Mobile App Analytics, the better your decisions will be.

2. Focus on Important Mobile App Analytics Metrics

Not all numbers are valuable. Focus on mobile app analytics metrics that genuinely provide insight into user behavior and app performance. 

Key Metrics to Monitor:

  • Daily Active Users (DAU)

  • Session Length

  • Retention Rate

Tracking these metrics will allow you to know what keeps users engaged and what causes them to bail.

3. Understand User Journeys

Monitor the paths taken by your users through the app. This shows where they are having a good experience and where they may be getting lost or frustrated. 

Why It Matters:

When you understand the journey a user takes, you can help improve the design, and make the app easier to use. This will lead to better metrics for user engagement, with users spending more time in your app. 

4. Set Goals

Your app needs a reason for being, and so should your analytics. Think about what success looks like for you. Are there more sign-ups? More purchases? More time spent in the app? 

Use Goals Like: 

  • Increase sign-up rate by 20% in 3 months 

  • Improve user retention by 15%

Once you have clarity on your goals, use Mobile App Analytics to track your success against the goals you set.

5. Segment Your Users

Not all users are the same. Some are new, some are regulars, and some haven't opened the app in weeks. Separate them into groups (called segments) and evaluate each segment by itself.

Examples of Segments:

  • New Users

  • Returning Users

  • Big Spending Users

This will allow you to send the right message to the right users and enhance App growth analytics.

6. Use Funnels to Locate Drop-Off Spots

Funnels allow you to see how many users completed each step of a process within your app, such as signing up, adding a product to your cart, and completing your payment.

Funnel Significance:

If a lot of users are dropping off before completing a task, you have found a place to fix. You can create these funnels with Mobile App Analytics and see where users drop off.

7. Test and Improve

Your initial version will never be ideal, and that’s alright. Use Mobile App Analytics to weigh several variations of a screen, button, or flow. This is called A/B testing.

What You Can Test:

  • Different button colours

  • New features

  • Change the layout

After you have done the testing, you can review your App assessments to see which version it performed better.

Conclusion

Mobile App Analytics is the best resource for both growing your app and delighting users. It allows you to assess important data points, understand user mindset, and make better choices. If you want your app to be a success in this crowded market, you must learn to properly use Mobile App Analytics.

If you track the right mobile app metrics, improve your user engagement metrics, and follow the guidance of your App growth assessments, you will be set up to create an app that they love to use.

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