Apptrove

  In the current business domain, every brand works diligently to earn new users. All the strive in the marketing field is to increase user acquisition as well as to create brand awareness visibility and user engagement it is essential to measure the key performance indicators in the business world to have proper growth for your brand CAC is one such metric which needs high attention as the importance of CAC is growing rapidly CAC refers to the amount of money spent on acquiring a single user. A mobile measurement partner (MMP) plays a crucial role in accurately tracking CAC by attributing user actions across various marketing channels. Lowering CAC while maximizing returns is key to business success. Let's explore how CAC is measured. Measurement of CAC CAC is measured by taking the total marketing budget over a period and dividing it by the total number of new customers acquired during that period for the brand. This measurement is essential because this determines the success ...

  In this business domain, your brand should always stay lively. It is very important to know the standards of the market and if possible set a new benchmark that should be above the average of the industry. Customer acquisition cost helps you to understand how effective the sales and marketing efforts are. Considering the average of the industry will help you understand your position among the competitors.  With CAC, a brand can adjust its marketing, and sales approach, optimize resource allocation, and strengthen overall profitability. Now let us look into the calculation of CAC.  Partnering with a mobile measurement partner (MMP) can enhance CAC analysis by providing accurate tracking, deeper audience insights, and attribution data. With this knowledge, brands can optimize resource allocation, refine marketing strategies, and improve overall profitability. Calculation of CAC  The Customer Acquisition Cost is the total cost of acquiring a new customer. It include...

  In this digital world, it is essential to track all the performances of your brand. In the case of a mobile app, sometimes the future of the app must lie in the proper tracking and optimization. Mobile app tracking is significant because it helps the brand in performance evaluation, productivity monitoring, and resource optimization. Partnering with a mobile measurement partner (MMP) can simplify tracking processes and deliver more accurate insights. There are different metrics used by the mobile app for the effective valuation and analysis of the performance User engagement, retention rate, churn rate, downloads, and lifetime value are some of the major metrics that a brand uses.  Identifying and defining the objectives of the brand and key performance indicators, setting up the analytical tools, tracking and collection of data, calculation, and analysis, optimizing accordingly, and collecting user feedback are the processes involved in-app tracking. Let us now move to th...

  We know that search engine optimization drives more traffic to your website and App Store optimization can drive more downloads for your mobile app. Every App Store will have separate algorithms and it is essential to optimize our mobile app according to each one of the app stores. App Store SEO can be highly beneficial in this case. ASO works well with App Store SEO. It can help in boosting the installs and higher the conversion rate. It can also help in improving visibility and driving more engagements. App title app description app keywords are some of the major factors affecting the App Store SEO. Identifying and adopting successful strategies in the domain of App Store SEO is essential for the success of the brand's mobile app. Now let us look into some major tips for improving App Store SEO. Partnering with a mobile measurement partner helps identify winning App Store SEO strategies, enhancing app performance and ROI.   App Store SEO Tips There are many tips that a br...

  There is an increase in entertainment sources accessed by people, as they continuously seek newer ways to engage with content. This growing love for entertainment has also created expanding opportunities for advertising through entertainment channels. OTT and CTV marketing have emerged as powerful strategies in this evolving landscape, allowing brands to reach audiences through streaming platforms. OTT (Over-the-Top) and CTV (Connected TV) are among the latest innovations in entertainment. These channels offer flexibility, enabling viewers to access content from anywhere at any time. This convenience, combined with the recent global shift in media consumption habits, has fueled the rapid growth of OTT and CTV marketing. The future of advertising is increasingly shaped by these platforms, making them essential for brands looking to maximize engagement. First, let us look into the differences between both of them and then explore further. OTT and CTV Advertising Binge-watching sho...

  In the present world, finding a person without a mobile phone is very difficult. There is a growing rate of mobile phone users, particularly smartphone users. This has given way to mobile marketing which is inevitable in the current marketing scenario. In mobile marketing, mobile websites have the utmost importance. Websites are mostly used in laptops and desktops but increased usage of mobile has given way to usage of websites in mobiles. Search Engine Optimization (SEO) is an essential factor in today’s marketing world. Similar to desktop SEO, mobile SEO is also very important in the present day. Identifying the key elements in mobile SEO and upgrading them is an inevitable part of mobile SEO. Proper SEO can give your brand an edge over other competitors in the market. Mobile SEO can be very helpful in user acquisition and better ranking in search engine results pages. However, to ensure mobile marketing efforts are effective, brands must track and measure their campaigns. This...