9 App Store SEO Tips to Increase App Downloads

 


We know that search engine optimization drives more traffic to your website and App Store optimization can drive more downloads for your mobile app. Every App Store will have separate algorithms and it is essential to optimize our mobile app according to each one of the app stores. App Store SEO can be highly beneficial in this case. ASO works well with App Store SEO. It can help in boosting the installs and higher the conversion rate. It can also help in improving visibility and driving more engagements. App title app description app keywords are some of the major factors affecting the App Store SEO. Identifying and adopting successful strategies in the domain of App Store SEO is essential for the success of the brand's mobile app. Now let us look into some major tips for improving App Store SEO. Partnering with a mobile measurement partner helps identify winning App Store SEO strategies, enhancing app performance and ROI.

 App Store SEO Tips

There are many tips that a brand can follow for the enhancement of their mobile app in the app store. Some of them are : 

  1. App title and subtitle - These are the most important features of the mobile app. Naming your app is essential in the ranking of your app. Make sure the name of the app is not too lengthy and it includes relevant keywords in it for which users will be searching. The subtitle or the tagline of an app provides more contextual information about the app and can attract users. Before finalizing the name check if the name resonates with your business objectives.

  2. Relevant Keywords - This is an important factor to be seriously taken into consideration. Similar to SEO on your website using relevant keywords is essential. These keywords will be the terms users use to find their required mobile app, using these terms will naturally help your mobile app to reach in higher ranking. While using keywords you should know the volume of keywords and keyword ranking to maximize results.

  3. Description - Users read your description to get a detailed idea about your app. If the description is interesting and attractive enough most people will automatically download your app. Lengthy descriptions can distract users and even can be boring. Use short and crisp descriptions. You should optimize the description according to the platform in which you are showing your app. 

  4. App Icon - Your app icon should be visually appealing to the users. The app icon is the first thing that a user sees while exploring the app store. The icon should be unique, simple, and stand out from the crowd. App Store Icon Size requirements should be followed.A/B testing can be done for choosing the icon.

  5. Screenshots and Videos - Screenshots show people what your mobile app looks like. Double-check that you project the highlighting features of your mobile app. Showcase the features people would love to see and the most engaging. As a preview of the mobile app create videos that are short and engaging. Videos can be animated or real depending on the nature of the app. 

  6. Pricing - The monetization format of the mobile app is crucial in app store ranking. Free apps, free with advertisements, free with in-app purchases, and paid are some of the types of pricing. You should know how much your competitors are charging from users and should try to give more value with less amount. If your app has a premium version then make sure that it provides more features than the free version.

  7. Downloads -  This is also vital in the app store ranking. Downloads, conversion rate, and retention rate are important for the visibility of your mobile app. The ratio of impressions and downloads is also essential to understand the performance of your app. Downloads also showcase the trust and goodwill of your app. This creates positive feedback and more downloads can be initiated.

  8. Conduct A/B test - A/B test or split test is a method of checking multiple versions of the same thing. Before launching your app you can do this test and understand which version is more feasible and liked by users. This can help you to gain more users as the version is chosen by the users. The only drawback is that it is a time-consuming process to have an A/B test and many users will see the worst version of the app. 

  9. Rating and Review - These are crucial parts of the ranking system. Ratings and reviews from the customer side can determine your future in the market. You should make sure that the negative aspects pointed out by the users are solved very quickly and enhance the positive side of the app.

In conclusion, these are some tips that you can follow for the upgrade of your mobile app. Tracking the downloads and other metrics is also crucial for the app’s success. For this, you can avail of the help of Apptrove MMP. Apptrove is the right platform for the enrichment of your brand and mobile app. Apptrove’s unique features and dashboards ensure you a great position in the market and success.

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