Apptrove

  Spending money on ads across multiple channels, only to be asked which channel drives the most installs? If your team is like most, the answer is probably no. So, What is a Mobile Attribution platform.Mobile attribution platforms provide the means to connect ad and campaign clicks to installs and in-app activities. Recently, Apple (on iOS) has changed their policy around mobile attribution, therefore having an understanding of Apple’s policy and iOS App Attribution will be an added advantage. This guide focuses on helping you learn what these platforms do, assisting you in purchase decision making, and speeding up the time it takes you to integrate the platform. It also explains Why Mobile Attribution Matters for App Marketers. Additionally, this guide touches upon SkipConnect’s Application for Attribution and how Mobile App Attribution improves the Mobile Marketing Mix for mobile apps. What are Mobile Attribution Platforms? Mobile Attribution and Analytics help marketers fin...

Why do app developers like us track mobile analytics? You probably already know the answer: to see our download numbers go up! But as app marketers, downloads are not our end goal. Our questions are: Where did those users come from? Why did they click to install? And what is their app retention like? Thousands of installs may sound impressive, but what good does it do your business if those users disappear the next day? This is where a mobile measurement partner (MMP) can provide the most value. Marketing teams can evaluate their return on investment (ROI) and performance of campaigns with attribution. With an MMP, marketing teams can address user acquisition and retention. What is a Mobile Measurement Partner? A mobile measurement partner (MMP) is a trusted, independent third-party company that helps you gauge the performance of your user acquisition campaigns . MMPs have industry leading Attribution technology. They provide access to better data to help determine the customer journe...

  Data is not worth anything without action, but data that is used to guide action is worth markets. Smart apps expand because they understand why people are coming to them. That’s what MMP marketing promises. There are many teams that gather numbers without a plan. They perceive that installs are going up, and they can’t identify why. With clear and trusted attribution, effective MMP marketing fills that gap. Apptrove is just one of the websites that can help you do this. What MMP Marketing Really Means Attribution, reporting and campaign insight in one workflow! Marketers know which ads convert into REAL users. Today’s mobile attribution solution links every install to its origin. All of the ad networks then report on the same data. The mobile measurement partner is the neutral source of truth. This common perspective translates random numbers into meaningful decisions. Turning Attribution Into Daily Action The most important thing is that attribution only influences behavior w...