How to Evaluate a Mobile Attribution Platform for Scale

 

Growth is wonderful but growth that isn’t measured is only a guess. A scale reveals all the vulnerabilities within your data. A robust mobile attribution solution can provide you with insights before you invest.

The first tool that many teams select is done on a whim. Later they discover they can’t get any more traffic or more partners. This guide will demonstrate how to assess a mobile attribution platform in the right manner. One tool that is well worth considering is Apptrove.

Start With Your Growth Goals

Set the purpose of your app in a year. Consider the traffic you will be incorporating, markets and ad networks.

List the mobile app analytics metrics your team reviews each week. Some places to begin are install, retention and revenue.

Write these needs prior to talking to any vendor. Having a list of clear demos helps focus all demos.

Check Data Accuracy and Reliability

Accuracy comes first. Inquire about the system matching each install to a click or view.

A trusted mobile measurement partner provides an explanation of how it matches in simple language. If they say something vague, that’s a red flag.

Inquire about attribution windows and data delays as well. When budgets change day to day, every mobile attribution platform should provide a quick and consistent report.

Look Closely at Fraud Protection

As your campaigns grow, so does fake traffic. Bad partners tend to go for the apps that spend more.

If you want to avoid paying for any suspicious installs, you need a good mobile fraud detection tool. Check out its rules and try it out on some sample data.

Your mobile attribution platform should also indicate the reasons for a rejection. Transparency can assist you to contest unfair charges.

Measure User Quality, Not Just Volume

It’s easy to install, but not so if users don’t stick around. Quality is evident in the post-install.

Find out what cohort analysis means and that the tool provides cohort reports. These reports are broken down into groups based on data from the installation date, and compare users’ behavior over time.

These reports aid in the process of user acquisition tracking. They relate every source of revenue to actual money.They connect every source of revenue to actual money.

Review Reporting and Usability

Reports need to be simple to make for all team members. Data is interpreted differently by marketers, analysts and managers.

Search for custom dashboards, scheduled emailing and basic filters. The fewer reports requested, the better.

Are there any easy ways of exporting data? Open access allows analysts to integrate attribution with other business information, as well as other information.

Plan for Privacy and Compliance

The privacy regulations vary from one region to another. Your vendor should stay up to speed, but not disrupt your reporting.

Inquire about the tool’s consent and platform restrictions. A trusted mobile measurement partner helps to inform these changes early and explicitly.

Also verify that data is stored and that it is accessible to whom. When you have robust controls you are both shielding your users and your brand.

Test Scalability and Speed

A scale is a test of the extreme limits of all systems. Look for the answers and get them.

Something that is good for ten-thousand may not be good for ten-million. Assume the maximum number.

Handling Higher Volume

Request evidence showing the operation of the system on millions of events per day. Ask for referrals from teams that have the same traffic.

A mobile attribution platform built to scale maintains dashboards without any lags during large launches.

Integrations and Flexibility

Verify that the tool is integrated with your ad network, payment system and data warehouse. Engineering time is saved with app attribution tools that have open exports.

Pay attention to the SDK size as well. Your app’s speed is preserved with a lighter SDK.

Verify the ability to add new partners in a timely fashion. The time to set up can cause delays in important campaigns.

Compare Costs and Support

Prices are available in a range. Some vendors may charge a per install fee, others may charge per event fee.

Assume the cost of your bill to be three times the volume of today’s bill. Sometimes, the costs are not visible until after growth.

Support Quality

Hire a lawyer to help during trial. Rapid, accurate responses give an idea of how the vendor will respond to customers in the future.

It is best if the mobile analytics platform you choose provides training and documentation.

Run a Real Pilot

Test with live campaigns for a short-term pilot. Compare the results against your current tool.

Involve marketing, product, and finance. Gaps and strengths will be different in each group.

Rate each of these options on accuracy, fraud control, speed and cost. Next, select the best overall mobile attribution platform. Establish an end date and success goals to prevent “trial and error” testing.

Final Thoughts

Wisely planning today will save for tomorrow’s pain. Emphasize precision, security and expansion. The right mobile attribution platform can make scale a sure, measurable gain.