Top 5 Reasons to Use a Mobile Measurement Partner in Your Marketing Stack

 



When it comes to marketing a mobile app, you want to be able to figure out which ads work, where users are coming from, and what they do when they install the app. The ability to understand these kinds of app measurement is why you should have a mobile measurement partner. 

A mobile measurement partner (or MMP) is the best way to measure conversions from installs to understanding the user journey post-app install. Using an MMP can help you make smarter decisions throughout your campaign. In this blog post, we will share the top 5 advantages to including an MMP in your marketing stack, and how they can improve your overall results. 

1. Accurate Attribution Tracking

Identifying which ad drove a user to your app is one of the hardest elements of app marketing. If you're like most marketers, you have ads running on multiple platforms on Facebook, Google, Instagram, TikTok, and others but have absolutely no clue if one ad drove a real result for you.

To help figure this out, we have attribution tracking tools that you can use to figure out which app install or in-app action can be directly tied to one of your ads. As a mobile measurement partner, we use attribution to give you insights on which ad drove the app install or action, and you no longer have to rely on guesswork or partially completed reports to do so. 

Having accurate attribution is valuable because it allows you to place an appropriate value with your ad spend on ads that actually drive results for you, and also remove ad spend from ineffective channels.

2. Powerful Campaign Analytics

An additional large benefit of using a mobile measurement partner is obtaining detailed mobile campaign analytics. You will get to see how every campaign is performing in real-time. Are users staying in the app after clicking an ad? Are they buying something or leaving immediately after? 

With this information, you can optimize your campaigns. Maybe, for new users, one ad performs better, while the other ad is better suited for driving purchases. Without these insights, you are essentially marketing in the dark. 

According to the Business of Apps, companies that used mobile analytics saw a 25% increase in ad efficiency compared to non-users.

3. Reliable App Install Tracking

Tracking installs may seem easy, but it isn't. App stores don't provide the complete picture. And if you're running ads in different places, how do you know where each install has come from?

This is where app install tracking solutions become essential. A mobile measurement partner tracks installs back to the ad that caused the install. After clicking an ad, if someone installs your app hours later, the MMP can relate the install back to the ad.

Ultimately, this will allow you to understand the true value of your marketing campaigns, so you can focus on campaigns that create real users. 

4. In-Depth User Behavior Analytics

Getting users to download and install your app is just the beginning. You now have to understand what they are doing within the app. Are they signing up? Browsing products? Or making a purchase?

This is where user behaviour analytics for apps come in. A mobile measurement partner can show how users behave after they have installed the app. It can help you understand what keeps users engaged in the app and what may be causing them to leave.

These insights can also help to inform any product improvements you may want to make, help you build better features, and ultimately keep users engaged longer. 

5. Smarter, Data-Driven Decisions

In the end, a mobile measurement partner shapes better decision-making for you. Instead of hypothesizing, you are using actual data to drive strategy. Want to see which country brings loyal users? Which age range is most likely to buy something? Your MMP will tell you.

This will improve the whole marketing stack ultimately. When your advertising, app design, and user experience are data driven, you will see greater results.

Why Choose Apptrove as Your Mobile Measurement Partner?

If you're looking for a simple MMP with significant power, look no further than Apptrove. There are also a lot of other advantages to partnering with Apptrove as one of the top mobile measurement partners:

  • Accurate attribution tracking

  • Real-time mobile campaign analytics

  • Efficient app install tracking and integration

  • User behavior and actionable app analytics

Apptrove also connects to your existing marketing measurement platforms that helps to build an entire connected marketing stack. No matter what size your company is, Apptrove helps make data-driven decisions leading to real growth!

Final Thoughts

Adding a mobile measurement provider to your marketing stack is one of the best decisions you can make. You can use it to:

  • Track install and ad performance

  • Know what users are doing within the app

  • Optimize campaigns in real time

  • Make better business decisions

  • Save money and increase ROI

With tools such as attribution tracking, mobile campaign analytics, and user behaviour analytics for app traffic, you can get great visibility into what is driving your success. When you pick a trusted partner like Apptrove you're positioning your app for future growth.

Whether you are new to the app marketing world or want to do things better, a mobile measurement provider will be your best friend. Use one today, and see the difference for yourself!

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