Apptrove

  As more and more Indian businesses move towards mobile-first design, apps are becoming the go-to way for businesses to reach users and grow faster and better. But building an app is only half of the work. In order to make smart decisions, you need to understand where users are coming from, how they behave, and what drives your app's growth.  This is where Mobile Measurement Partners, or MMP s, come in. A popular MMP that a lot of businesses are using is Singular. But now lots of businesses are also considering Singular alternatives with similar tools but easier dashboards, local support, or flexible pricing. If you are searching for a powerful but easy-to-use alternative to Singular, Apptrove MMP is a leading choice for Indian businesses now.  What Is a Singular Alternative? A Singular alternative is another board that captures how users discover, install, and engage with your mobile app. These tools provide useful metrics that can help you know what's working with you...

  Knowing how users use your app and how they will interact with your app is just as important as building your app. Use Mobile App Analytics to find out what users liked, where the users got stuck, and how you can make improvements. If you want to grow your app and monetise your app, there are best practices to follow.  In this blog, we are going to discuss the 7 best practices that you should know for Mobile App Analytics. You will have clearer ideas on how to use the Mobile App Analytics to improve the user experience and performance of your app. What is Mobile App Analytics? Mobile App Analytics is a method for gathering and analysing usage data from your mobile app. It helps you learn about user behaviours with your app—what features they used, how long they stayed on the app when they left, and so on. By collecting data on your app's usage, you can make more informed decisions about the rest of your app.  Why Mobile App Analytics Important? Over 90% of apps downloa...

  When a product or app spreads quickly, it usually spreads through user referrals, users tell their friends, who then tell more friends. This is called viral growth, and there’s a straightforward number that helps to scale how fast it’s happening. This number is called the K-Factor . In this blog, we’re going to explain what K-Factor is, the K-factor calculation, the K-factor formula, and how you can utilize it in your marketing strategy. Don’t worry—it’s all explained in a way that won’t make your head spin. What Is the K-Factor? Let's get down to basics first. The K-Factor is a number that tells you how fast something spreads; it's used in marketing to measure the number of new users that are brought in by existing users. So, if one person has your app and invites two others to try your app, and those two also sign up; that's a K-Factor of 2. This means that each user brings in 2 more. If those 2 each get 2 more users themselves, that is serious growth. This is how you a...

  Today, mobile applications are everywhere, from food delivery to fitness and shopping to banking. But, building an app is half the battle. To effectively compete and be know your app is successful, you need to understand who is using it and how they are using it to its fullest extent or at all. o where to part of the equation sits mobile app analytics metrics.  Mobile app analytics metrics indicate what is working and what is not working in your app. It helps you evolve and ultimately grow to know your users better, and make more informed decisions. In the blog, we will show you how mobile app analytics metrics aid and ability to improve marketing return on investment (ROI) performance index we will also introduce ultimately it, a smart metrics metric and return on engagement analytics metric that will also advance a smarter decision.  What Are Mobile App Analytics Metrics? Metrics are simply numbers and data that track how users interact with your app. They can tell yo...