Apptrove

  It’s a tough question for every marketer to ask, but one that must be asked. Is the current tool really a growth tool? For years, AppsFlyer was the number one attribution solution. But nowadays there are numerous teams looking for a good Appsflyer alternative . With the high costs and inflexible solutions of dashboards, marketers are looking elsewhere. In this article, we’ll examine the reasons behind the change. It also outlines what marketers can expect from a modern mobile measurement partner. Why Marketers Are Rethinking Their MMP Tools Attribution has rapidly evolved. Install tracking isn’t enough. They seek clarity on spend and fraud, and on what value they are getting from their users. There are many old MMP tools that seem like they’re not relevant to the modern app development process. Frequently there are pricing policies in place that charge more for scaling up than scaling down. Global campaigns require quicker responses and easier set-up. Setups are complex, slowing...

  Numbers don’t lie but can be deceiving at times. You can get a campaign to appear successful without actually getting a lot of money. The secret to performance is lying in your data pipeline. That truth is either revealed in a clear light or not, depending on the choice of mobile measurement partner . Marketers tend to follow their instincts for creative thinking while neglecting the processes behind it. But if the measurement isn’t reliable, even great campaigns don’t succeed. This article clarifies the impact of the quality of measurement on actual outcomes in the real world. In addition, it will help you determine your expectations when choosing a partner. What a Mobile Measurement Partner Really Does A mobile measurement partner is someone who monitors the location of your app installs. It links users to actual users in your app through ads. The reason this is important is that budgets will only be of benefit when they are linked with results. Platforms such as Apptrove assi...

  Trust can be created or destroyed in seconds with a single tap. The essence of a good mobile design is this quiet truth. Today’s users want apps to know what they’re looking for, right off the bat. If a link takes you to the wrong screen, you’ll be frustrated in no time. This problem is no longer being ignored by growth teams; it’s being handled as a priority. What Is Mobile App Deep Linking Mobile app deep linking directs users to a particular screen within a mobile application. It avoids the use of the generic home screens altogether. This minor change has a significant impact on people’s perception of an application in mere seconds. Users do not search, but are dropped straight where they want to go. The concept is simple and the problem is real and common. There are still many apps that direct their users to a random landing page after each click. Brands can handle this journey carefully using platforms like Apptrove. They are always about tying marketing to action in-app. T...

  With a single click, users can make or break. This is what the mobile app deep linking debate is all about. It’s not uncommon for marketers to mix them up. But there are some differences that affect user experience, retention and even revenue. Marketing budgets can get gradually depleted without being noticed if they are small enough. Proper understanding is the first step to superior app growth. This guide will explain both concepts in easy to understand and usable terms. What Is a Deep Link A deep link is a link that directs to a particular page within an app. This will only do the trick if the app has already been installed on the device. Imagine that it’s a shortcut. Users are not directed to the home screen, but rather directly to the product/service they clicked on. This saves time and eliminates any conflicts arising. Deep links are employed in emails, social posts and even push notifications by brands. Every click is more relevant and personal to the users. What is a Defe...