Apptrove

  Have you ever clicked a link, and it immediately takes you to a specific area of the app, directly to a product on Amazon or a post on Instagram? That is mobile app deep linking in a nutshell. In this post, we're going to discuss what mobile app deep linking is, why it matters, how it works, and how it ties into the tools of a mobile measurement partner and deep linking analytics. Let's get this simplified. What is Mobile App Deep Linking? Mobile app deep linking is a type of linking, or linking technology, which not only opens an app, it opens an exact page or scene inside the app. So, essentially, you skip the homepage and go straight to the content you want. That is exactly what deep linking does. Example: My friend sends me a link to a recipe in a food app. Instead of just opening the homepage of the app, that link opens that exact recipe.  That’s mobile app deep linking providing me a more direct and efficient experience. Why is Mobile App Deep Linking So Important? W...

  Picture this: you roll out a new mobile game. You run ads on Instagram, YouTube, and TikTok. After a week, you see a big bump in downloads. But now, which ad worked the best? If you can't answer that, you're not alone. The majority of brands can't track where their users come from. That's where mobile attribution platforms come into the conversation. The best mobile attribution solutions can uncover the mystery behind user journeys, revealing what works (and what doesn't) in your mobile marketing. A powerful Mobile Measurement Platform often works alongside mobile attribution platforms , helping brands not only track installs but also understand the entire user journey across multiple channels Let's break it all down. What Are Mobile Attribution Platforms? In essence, mobile attribution platforms pinpoint how the user found their app and eventually downloaded it. Mobile attribution platforms track and link user behaviour across ads, websites, social media, an...

  Ever think about how your favourite apps always know exactly what you want, when you want it, and what will keep you coming back? The secret is Mobile App Analytics . Mobile App Analytics is an essential tool for app developers, as it provides visibility into what their users love and what they are not engaging with.  And if you are using a smart platform like Apptrove (a trusted Mobile Measurement Partner, aka MMP), tracking your app's success will be even easier.  Let's dive into what Mobile App Analytics is, why it's important, and what mobile app analytics metrics to track! What Is Mobile App Analytics? At its very simplest, Mobile App Analytics is the collection and analysis of data on how people are using your app. It tells you things like: How many people downloaded your app Which features are used the most How long have they used a feature What drives them away This enables app creators to make more informed decisions to enhance the app and accelerate growth. W...