Apptrove

  The realm of entertainment is gaining momentum and reaching new dimensions with the expansion of OTT (Over The Top) and CTV (Connected TV). Businesses find immense opportunities in this growth and are increasingly adopting OTT marketing strategies to enhance their reach. While advertising takes different forms across these platforms, contextual targeting plays a crucial role in ensuring ads reach the right audience at the right time. Video content remains the most relevant and widely used ad format, making ad placement a critical factor for maximizing engagement. Apptrove helps businesses refine their CTV and OTT marketing efforts through precise audience segmentation and advanced analytics, ensuring optimized ad performance across OTT and CTV platforms. Now, let’s dive deeper into each of these.:  OTT Advertising As the traditional TVs importance is declining day by day, OTT is the emerging player in the entertainment field. OTT (Over The Top) are content providers d...

  The advancement of technology has led to the development of different models of attribution in business. Single-touch attribution is one of the main models developed. Knowing single-touch and multi-touch attribution and the differences between them is essential for properly analyzing the marketing strategy and revenue generated through marketing. Attribution models properly assign sales or conversion credits for one or more touchpoints from the beginning to the end of the customer’s journey. By effectively understanding the impact of each touchpoint, we can optimize the marketing strategy accordingly and invest more in touchpoints that work very well. A mobile measurement partner can help a brand work on these single and multi-touch points and analyze the efficiency. Now let us delve deep into the single-touch attribution model. Single Touch Attribution Model In attribution models there are mainly two models, they are single-touch attribution model and the multi-touch attributio...

  Marketing is taking new methods for user acquisition every day. Innovative approaches are adopted and if they prove successful, they are used for a longer period, and if it is not efficient enough they are dismantled. As we know a website is an inevitable part of marketing and a great platform for projecting your goods and services. Setting up a readable and attractive website is thus essential for any business. Linking is a way to increase the visibility of your business. Linking to a website will double the efficiency of your marketing efforts. Deep linking is a unique process in which we use a particular URL in a website, webpage, mobile app, or email to send the users directly to our business’s specific app page or website. Now let us look deep into it. Deep Linking There are various types of linking in marketing. This includes internal linking, external linking, email linking, and deep linking. Out of this, deep linking is the most effective one. This can be incorporated in...

  In today’s world, every business mostly relies on their application in mobile phones for marketing. Increasing usage of mobile phones and the benefits of an app are the primary reasons for this boom in mobile applications. As mobile app marketing in businesses has become common innovations have become necessary. Deep linking is one such method that has evolved recently. Depending on the purpose and nature of the business deep links vary. Deep linking to links that launch an app and lead users to certain landing pages when they click on links at other web pages or another app. The gap between various platforms and a mobile application is filled through deep linking. Deep links are of different types and there are many benefits for deep linking. Now let us know more about deep linking. Types Of Deep Linking There are different types of deep-linking strategies adopted by various brands accordingly. Some of them are :  Traditional Deep Links - This type of deep link takes the u...

  For app marketers and developers, staying ahead of mobile marketing trends is critical for app growth and user acquisition. Predicting future user behavior and app market dynamics through data analysis has also become important. This will not only help your business grow but also keep you unique from the competition in the market. Mobile marketing is the domain where you need to be updated every moment and know every trend. Mobile marketing is finding new ways to reach the public and converting them into customers. Latest innovations in technologies and digital media have enriched the ways of marketing. Apptrove mobile measurement partner will help a business not only concerning mobile marketing but in every possible manner. Since mobile marketing trends change every year, let us now look into some of the major trends and predictions for 2025. Mobile Marketing Trends Mobile is something that one cannot avoid in today’s world. It is staying together with people for almost 24 hour...

  Media Mix Modelling, also known as Marketing Mix Modelling, is a major method of analyzing the sales and the efficiency of marketing through marketing data analysis. It can also help us understand which channels are helping us in the increase of Return Of Investments (ROI). An important thing to remember is that along with MMM you need an efficient marketing companion like Apptrove mobile measurement partner . It will not only help you in your marketing journey but will also help you with its unique dashboard and features. Media Mix Modelling can help your business to tackle every difficult situation in the market. To use MMM efficiently you must be aware of what MMM is, its advantages, and the various types of MMM. Media Mix Optimization is an important part that helps marketers improve their marketing strategies after MMM. Media Mix Modelling As mentioned above. It is a statistical method of measuring the impact of advertising campaigns. It is very helpful in understanding the ...

  Demand-side platform (DSP) is an automation software that helps manage ad campaigns while simultaneously generating reports on improving their performance. However, each DSP comes with its own set of scalability challenges that you can overcome by partnering with a mobile attribution tracking platform, like Apptrove . Not sure if it's the right choice for you? In this article, we will give you a rundown of all that’s good and exacting about DSPs, so that you can make a better decision tomorrow!  What Is a DSP? Let’s start from the beginning with the DSP meaning. A demand-side platform is a type of software that allows advertisers to purchase and manage advertisements with the help of an automation platform. The backbone of every DSP is real-time bidding technology. This means that the media buyer sets a unique bid for every ad impression and competes for it during a real-time auction. For advertisers and media buyers, a DSP is the technology that keeps ad activities under co...