Beginner’s Guide on App Marketing: How Should You Do It (And Why)?
In today’s digital world, mobile phones are one of the most marketed commodities all around the year. In turn, this creates an economy where there is an app for each one of the consumer needs. Suffice to say, the necessity to market mobile apps and advertise through them is paramount. We must also know that there are hundreds of apps for a single category. So, businesses have to not only focus on mobile app marketing for a wider brand awareness, but also to drive more user engagement, and increase revenue. Another major benefit of mobile app marketing is that you can use it to interact with customers wherever they are. Alongside the foundation of setting high-end campaigns, an app marketing initiative also demands appropriate attribution tracking technology, much like Apptrove MMP which offers a privacy-centric solution to measure your app campaigns and record in-app user activity. Now that we’ve covered the foreground - let’s delve into the intricacies of app marketing an...