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  Mobile marketing costs billions every year but most marketers often lack adequate measurement systems. This weakness does not allow us to calculate ROI properly and spends much on advertising. Such difference between expenditure and knowledge creates inefficiencies that are ruthlessly utilized by the competitors. With a MMP (mobile measurement partner) , the basis of data driven mobile marketing success is developed. These help to integrate piece meal data sources into integrated dashboards to assess overall performance. The contemporary marketing practitioners find it necessary to understand how such systems operate. Understanding MMP Fundamentals Core Technology Functions Mobile attribution platforms are central points of all marketing activities and channels. They follow user paths since first exposure of the ad to installation and further. All the interactions are automatically recorded and applied to the appropriate marketing source. The tracking of the performance of apps ...

  Several apps compete to capture user attention in app stores daily. However, only a small percentage become visible and the rest are hidden to the prospective consumers. The distinction is commonly in the application of systematic approach to optimization of app stores. A good ASO strategy makes an app store listing a potent discovery and conversion mechanism. Even outstanding apps will not be able to reach the target audience without proper optimization. Knowledge of optimization concepts and principles can draw the line between a successful launch and an embarrassing failure. What is ASO? App Store Optimization (ASO) is the practice of increasing the visibility and ranking of an app in the app stores such as Google Play and Apple App Store. ASO is aimed at raising the number of organic downloads of apps by streamlining such decisive aspects like the name of the app, description, keywords, images, ratings, and the reviews. It enables users to find apps with ease on a search of ...