Apptrove

  The mobile application market is thriving. App downloads are in the billions, and global spending on apps has exceeded $170 billion. However, with growth comes a headache that costs businesses billions of dollars every year: Mobile Ad Fraud. In order to clarify, Mobile Ad Fraud is simply when fake activity (i.e. bots generating clicks and/or installs) pretends to be valid users. On the surface, your ad campaign looks successful, and in reality, you may have paid for traffic that does not exist. For mobile marketers, it’s like putting money into a leaking bucket. Why Mobile Ad Fraud is Bad for Advertisers? The frightening aspect is how deceptive Mobile Ad Fraud can be. It doesn’t just waste ad budgets; it also alters campaign data. When advertisers review their reports, false installs or false clicks may mislead them into thinking a strategy is generating an honest outcome, when it is not. Which means future decisions could be based on deceit. So if you're wondering how marketers ...

  In the mobile space, success isn't just in the number of people who download your app—it's about how many stay engaged and grow over time. This is why utilizing mobile app analytics metrics is so valuable. They give marketers the metrics and insights they need to see the full picture. Without them, you are effectively running a business blind! When utilized properly, mobile app analytics metrics support brands in making smarter decisions, from launching advertising campaigns to optimizing user experience. The really cool part? Sometimes small tweaks, like changing the colour of the button or decreasing the number of onboarding steps, can lead to huge results. Turning Data Into Action  An enormous benefit of mobile app analytics metrics is that they will turn raw data into actionable steps. If, for example, you see that most users drop off after the third step of sign-up, then you know exactly what needs to be fixed. By utilising metrics to guide decision-making, you can sav...