Apptrove

  Recently marketing has evolved from a simple run-of-the-mill ad campaign strategy to a more complex and dedicated tactic to obtain maximum leverage against competitors. Modern marketers do not simply market a product or service, they analyze the results of the data provided to them and work towards a better future. Online marketing is not a profession anymore, it is an art. Marketers are getting more creative in knowing, how to capture a user’s attention as the day goes by. It is key to understand the different channels that bring traffic to the website or the app to track a user’s online journey through different or multiple devices. Yet as an advertiser, isn’t it difficult to accurately attribute which channel brings you the maximum revenue? Apptrove MMP solves this complexity by empowering your cross device marketing strategies with a touch of precision and added insight. With cross device attribution, you can learn about a user’s online behavior across different devices whil...

  Today, we have an app for everything and anything! Have you ever had an idea for an app that you thought could blow up into something big, but don’t know where to start? Well, now is your chance to code that magic into an app. In what follows, we will give you an exhaustive cheat sheet on how to create an app. And as a bonus, we’ll also talk about how a mobile attribution platform, like Apptrove , can help you scale your newly launched app into an instant success. Sounds interesting? To know more read this blog! Define your concept You have an idea, now what? Think about the market you’re serving, who’s your ideal customer, and potential audience types– don’t skip this step although a lot of them do.   You must talk to as many people as you can and get as much data as you can. Make sure you understand their pain points and how your app might help solve those problems. As an app developer, you might have some ideas in mind for features that they think may not be valuable...

  In-app event tracking helps to analyze user behavior accurately. By keeping the generated data of your in-app events in mind, you can create customized user experiences that take users of different intent through shorter or longer conversion funnels based on their purchase intent. If you’re fixated on conducting in-app event tracking, Apptrove MMP can come to your rescue by helping you record user activity and run A/B testing for different conversion journeys. Don’t know where to begin? Let’s start with this blog!  What Is Event Tracking? Event tracking lets you record the user activity on specific interactive elements and contents within apps that might not be tracked otherwise. This includes CTA button clicks, menu navigations, mobile ad clicks, video plays, swipes, or other gestures. For instance, you can use events to track when users make their first purchase or fill up a tournament registration form. This could show you which core actions users need help with and whet...

  Open your app store and you will see an app for everything! Ever wondered how many apps in app stores are available? About 3.6 million and 2.7 million apps are available on Google Play Store and iOS App Store, respectively. And trying to get the highest scores here is an everyday ordeal for all developers. But with a little tweak in your marketing strategy and a some help from  Apptrove MMP you can equip your app to stand out of the fiercest competition. So without much further ado, let’s learn what ASO is all about. What Is App Store Optimization? ASO stands for App Store Optimization. This is the process of improving the page of your landing application in app stores to draw the maximum traffic for a selected range of keywords. In many cases, this page is the first impression of your app. With over 6 million apps across Apple App Store and Google Play Store, ASO helps you boost your app ranking while also determining the app's visibility.  ASO Elements To Boost App L...

  In an era dominated by smartphones and the ever-evolving digital marketing landscape, the significance of mobile marketing has emerged as a cornerstone for businesses striving to stay ahead of the competition. One integral player in this realm is the Apptrove MMP , a tool designed to navigate the intricate world of mobile advertising. This platform not only facilitates campaign management but also offers insights into user behavior and preferences making it a key player in the marketing field. In this article, let us look into what mobile marketing is, its relevance in today’s dynamic business world, and why you need a mobile attribution platform to boost your brand. What is Mobile Marketing? Mobile marketing is a type of digital marketing that utilizes multiple channels to reach audiences on their mobile devices e.g. smartphones, tablets, smart TVs, etc. Its importance is clearly understood when we acknowledge the fact that nearly 84% of the global population owns a smartphone....