A Guide to In-App Advertising

Momentarily, mobile apps are the most used and popular thing on mobile phones. There are mobile apps for literally everything. Thus, marketing through mobile apps has been very effective and efficient. Brands, developers, and users simultaneously get benefits from in-app advertising . Advertising through mobile apps helps brands to receive attention from the users and also acquire potential customers. It also helps to increase brand awareness and brand loyalty. Today, with advanced data and contextual targeting brands can personalize their advertisements and provide them according to users' preferences. While users use the mobile app, advertising will help the brand be recognized. Video ads implemented in mobile apps will help the users to know more about the brand as they are highly attractive, short, and informative. The attention span of users is relatively reducing and it is necessary to keep the video ads short. For in-app advertising, developers will be paid for implementin...