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Showing posts from March, 2025

A Guide to In-App Advertising

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  Momentarily, mobile apps are the most used and popular thing on mobile phones. There are mobile apps for literally everything. Thus, marketing through mobile apps has been very effective and efficient. Brands, developers, and users simultaneously get benefits from in-app advertising . Advertising through mobile apps helps brands to receive attention from the users and also acquire potential customers. It also helps to increase brand awareness and brand loyalty. Today, with advanced data and contextual targeting brands can personalize their advertisements and provide them according to users' preferences. While users use the mobile app, advertising will help the brand be recognized. Video ads implemented in mobile apps will help the users to know more about the brand as they are highly attractive, short, and informative. The attention span of users is relatively reducing and it is necessary to keep the video ads short. For in-app advertising, developers will be paid for implementin...

Deep Linking And Creating A Deep Link

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  Deep linking is one of the most important innovative approaches to marketing. This helps users easily reach your specialized products and services page and get connected with your business. Deep linking is the practice where the marketers create a direct link to the exclusive content of the brand which can be present on a website or a mobile application of the brand. This specificity of content and direct links will help the users to have a seamless experience with the transition and engagement with your business. By using deep links you are projecting your business's most important and attractive attributes. These will help your customers to bypass the app’s navigation and move directly to the desired position. The landing page to which users will reach is important for marketers as it creates an impression in users' minds. Let us move into the essential points to be kept in mind while designing a deep link:  Creating a Deep Link Several crucial elements are to be consider...

What is Mobile SEO?

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  In this highly competitive market, it is essential to make your brand stand out from the rest of the competition. For this, you need to stay updated in the market. Mobile phones are one of the most used and popular electronic gadgets in the current scenario. Advertising through mobile is very vital in staying ahead of the competition. People widely use mobile phones for accessing the internet, therefore Mobile SEO (Search Engine Optimization) is very important. Mobile SEO can act as a game changer in digital marketing. Understanding user behavior and evolving search engine algorithms is necessary for the better usage of mobile SEO.  Mobile Measurement Partner like Apptrove, take on a key responsibility at this point. MMP data integration with Mobile SEO allows brands to enhance their ad placements while targeting audiences more precisely to achieve better ROI. Mobile SEO optimizes site accessibility website speed and interface usability for smartphones as well as tablets. S...

What is OTT? A complete guide to over-the-top

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  People have always been trying to engage with new ways of entertainment. OTT is one such latest innovation that has a tremendous impact. OTT (Over The Top) is a media service directly offered to users through the Internet. It bypasses traditional methods like cable, satellite, and broadcast. Media contents are now exclusively made for OTT platforms. Marketers also find a huge potential in these OTT platforms. Since hundreds of people love to binge-watch their favorite TV shows or series, marketing a product or service suitably can give you an edge over others who do not use OTT platforms. OTT platforms provide services directly to the users no matter where they are, what they want to watch and at what time. Thus marketing through OTT helps to reach the audience 24*7. OTT ads, or streaming ads, are delivered to users while watching OTT platforms within the media content, especially videos. This is highly efficient as it helps us reach a larger audience scale than traditional Telev...

Mobile Advertising - Definition, Types, and Examples

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  In today’s digital era, the growing number of smartphone users presents a massive opportunity for businesses to expand their reach through mobile advertising. When done strategically, this channel can drive significant engagement and conversions. You’ve likely encountered ads while browsing apps or websites on your phone; highlighting just how crucial mobile advertising has become. With users relying on their smartphones for everything from reading the news to shopping for groceries, brands can tap into various advertising mediums, such as in-app ads, mobile web banners, and push notifications. Since mobile devices are always within reach, marketers have the advantage of delivering targeted ads 24/7. However, to maximize impact, businesses need to leverage a trusted mobile measurement partner (MMP) to track campaign performance, analyze user interactions, and ensure precise audience targeting. MMPs provide critical insights that help optimize ad spend and improve mobile marketin...

OTT vs CTV Advertising

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  OTT (Over the Top) and CTV (Connected TV) are two most the latest innovations in the realm of entertainment. These are also effectively exploited by marketers to promote their business. Since these revolutionary ideas have been used by a tremendous amount of people, advertising through these can result in a high return on investment and customer engagement. Households are starting to use these CTV and OTTs more frequently, which indicates enormous advertising potential. Marketers can use either one or both of these for advertising. Both of them have their advantages and disadvantages.  Tools like Apptrove MMP help advertisers optimize their OTT and CTV marketing campaigns by providing advanced audience segmentation and in-depth performance analytics. Advertisers should carefully analyze this and choose the best option for their business. Let us get into the details of each :  OTT Advertising OTT (Over The Top) is a method of providing media content to the audience over...