Apptrove

  In today’s world, every business mostly relies on their application in mobile phones for marketing. Increasing usage of mobile phones and the benefits of an app are the primary reasons for this boom in mobile applications. As mobile app marketing in businesses has become common innovations have become necessary. Deep linking is one such method that has evolved recently. Depending on the purpose and nature of the business deep links vary. Deep linking to links that launch an app and lead users to certain landing pages when they click on links at other web pages or another app. The gap between various platforms and a mobile application is filled through deep linking. Deep links are of different types and there are many benefits for deep linking. Now let us know more about deep linking. Types Of Deep Linking There are different types of deep-linking strategies adopted by various brands accordingly. Some of them are :  Traditional Deep Links - This type of deep link takes the u...

  For app marketers and developers, staying ahead of mobile marketing trends is critical for app growth and user acquisition. Predicting future user behavior and app market dynamics through data analysis has also become important. This will not only help your business grow but also keep you unique from the competition in the market. Mobile marketing is the domain where you need to be updated every moment and know every trend. Mobile marketing is finding new ways to reach the public and converting them into customers. Latest innovations in technologies and digital media have enriched the ways of marketing. Apptrove mobile measurement partner will help a business not only concerning mobile marketing but in every possible manner. Since mobile marketing trends change every year, let us now look into some of the major trends and predictions for 2025. Mobile Marketing Trends Mobile is something that one cannot avoid in today’s world. It is staying together with people for almost 24 hour...

  Media Mix Modelling, also known as Marketing Mix Modelling, is a major method of analyzing the sales and the efficiency of marketing through marketing data analysis. It can also help us understand which channels are helping us in the increase of Return Of Investments (ROI). An important thing to remember is that along with MMM you need an efficient marketing companion like Apptrove mobile measurement partner . It will not only help you in your marketing journey but will also help you with its unique dashboard and features. Media Mix Modelling can help your business to tackle every difficult situation in the market. To use MMM efficiently you must be aware of what MMM is, its advantages, and the various types of MMM. Media Mix Optimization is an important part that helps marketers improve their marketing strategies after MMM. Media Mix Modelling As mentioned above. It is a statistical method of measuring the impact of advertising campaigns. It is very helpful in understanding the ...

  Demand-side platform (DSP) is an automation software that helps manage ad campaigns while simultaneously generating reports on improving their performance. However, each DSP comes with its own set of scalability challenges that you can overcome by partnering with a mobile attribution tracking platform, like Apptrove . Not sure if it's the right choice for you? In this article, we will give you a rundown of all that’s good and exacting about DSPs, so that you can make a better decision tomorrow!  What Is a DSP? Let’s start from the beginning with the DSP meaning. A demand-side platform is a type of software that allows advertisers to purchase and manage advertisements with the help of an automation platform. The backbone of every DSP is real-time bidding technology. This means that the media buyer sets a unique bid for every ad impression and competes for it during a real-time auction. For advertisers and media buyers, a DSP is the technology that keeps ad activities under co...

  Grasping Return on Advertising Spend (ROAS) is key to measuring how successful a campaign is. Businesses use detailed data insights and tactical improvements to enhance ROAS. They want every ad money to yield returns. With Apptrove MMP 's solid collection of tools and analysis methods, advertisers can see how campaigns perform in detail.  Are you ready for the­ thrilling journey of unraveling the myste­ries of ROAS? What Is ROAS? Return on Advertising Spend or ROAS showcases how well advertising efforts convert into earnings. Figuring out ROAS involves a simple math calculation. We take the money made from ads and divide it by how much those ads cost. Mathematically ROAS can be represented as ROAS = Revenue from advertising/Advertising Spending For example, a business shells out $1,000 for a Google Ads effort. Then, from this effort, they make $5,000. We would figure out the ROAS like this: ROAS = $5,000/$1,000 = 5 ROAS or Re­turn on Advertising Spend define­s a metric used ...