Apptrove

  When a product or app spreads quickly, it usually spreads through user referrals, users tell their friends, who then tell more friends. This is called viral growth, and there’s a straightforward number that helps to scale how fast it’s happening. This number is called the K-Factor . In this blog, we’re going to explain what K-Factor is, the K-factor calculation, the K-factor formula, and how you can utilize it in your marketing strategy. Don’t worry—it’s all explained in a way that won’t make your head spin. What Is the K-Factor? Let's get down to basics first. The K-Factor is a number that tells you how fast something spreads; it's used in marketing to measure the number of new users that are brought in by existing users. So, if one person has your app and invites two others to try your app, and those two also sign up; that's a K-Factor of 2. This means that each user brings in 2 more. If those 2 each get 2 more users themselves, that is serious growth. This is how you a...

  Today, mobile applications are everywhere, from food delivery to fitness and shopping to banking. But, building an app is half the battle. To effectively compete and be know your app is successful, you need to understand who is using it and how they are using it to its fullest extent or at all. o where to part of the equation sits mobile app analytics metrics.  Mobile app analytics metrics indicate what is working and what is not working in your app. It helps you evolve and ultimately grow to know your users better, and make more informed decisions. In the blog, we will show you how mobile app analytics metrics aid and ability to improve marketing return on investment (ROI) performance index we will also introduce ultimately it, a smart metrics metric and return on engagement analytics metric that will also advance a smarter decision.  What Are Mobile App Analytics Metrics? Metrics are simply numbers and data that track how users interact with your app. They can tell yo...

  In the realm of mobile applications, it can be quite challenging to get individuals to download and use your app. This is why many corporations spend money paying for ads for their applications. However, spending money is just a part of the equation. You need to measure the effectiveness of those ads. This is where MMP advertising comes into play. If you are interested in having a successful app, you will need the correct tools to support the process. One of the most important tools will be an MMP for ad tracking. In this blog, we are going to explain MMP advertising, ways to link the MMP to your marketing tools, best practices, and mistakes to avoid. What is MMP Advertising? MMP advertising refers to using a Mobile Measurement Partner (MMP) to check whether your ads are doing what they’re intended to do—namely, getting real users to download your app or take actions within it. An MMP will track every click, install, or purchase that originated from the advertisement you ran on...

  Developing a mobile application is thrilling but after it is released, how do you know if the marketing plan is working? How do you know where your users are originating? This is where mobile-attribution platforms come into play. Mobile attribution platforms can track and measure which ads, campaigns, or social posts led people to download or use your app. In a nutshell, mobile attribution platforms will tell you what is helping your app grow. This blog will discuss how they work, why they are important, and which one will work best for your app. What Are Mobile Attribution Platforms? Mobile attribution platforms are tools that connect user actions to the ads or marketing channels that triggered those actions (like a download or a purchase). For example, if a user sees your ad on Instagram, clicks on it, and goes on to install your app, a mobile attribution platform will let you track that journey as a single event. Mobile attribution platforms make it easy to see which campaign...